"Last year more than 40 percent of the sites we studied had disruptions during the holiday season," says Jason Abate, CEO and Founder of Panopta.
Chicago, IL (PRWEB) November 17, 2011
Retailers plan well in advance for the holiday season, but there are always the uncontrollable variables. For brick and mortar stores it can be unexpected weather and for online retailers, it can be their website, essentially their storefront, going down. Panopta, a leading provider of advanced server monitoring and outage management solutions, announced the launch of the Panopta Availability Index (AI) - 2011 Holiday eCommerce Edition. Panopta AI tracks downtime and availability of major online shopping sites throughout the holiday season. It is available at http://holiday.panopta.com.
Based on Panopta’s 2010 research, more than 40 percent of ecommerce sites can expect to have disruptions, ranging from a few minutes of slowdown to major outages such as those that hit The North Face, Express and JCPenney during last year’s season.
Panopta AI tracks the performance of more than 130 major online retailers throughout the holiday shopping season, including major players such as Amazon, Apple, BestBuy and Toys”R”Us. Of particular interest will be the performance of these sites during the major Black Friday and Cyber Monday promotions, as well as the rest of the holiday season.
With Forrester predicting a 15 percent growth in online shopping, to a total of $60 billion in the US alone during the holiday season, the availability of these sites is crucial to both their bottom lines and the overall economy, not to mention the happiness of individual consumers. According to Panopta founder and CEO, Jason Abate, “we wanted to deliver a resource to help all shoppers get more out of their holiday season.”
Panopta’s systems check each site every 60 seconds giving industry analysts and researchers aggregated data on how the online economy is performing. For more information about Panopta’s monitoring system that drives the index, please visit http://www.panopta.com.
Panopta is a leading provider of advanced monitoring and outage management tools for any sized online business, who need to effectively manage service interruptions and reduce downtime. The company provides online tools and resources that equip its customers to minimize outages, improve communication across team members and increase accuracy and efficiency. Panopta manages an international monitoring network, with locations available throughout North America, Europe, Asia and South America. For more information, please go to http://www.panopta.com.