UK: The Game turns the streets of London into an interactive treasure hunt with your mobile phone as your guide

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What’s the best way to explore London and have a great time doing it? A mobile-phone guided treasure hunt that takes you through the heart of the city and challenges you with puzzles, riddles, trivia and “photo ops” as you go.

UK: The Game brings unique mobile phone-guided treasure hunts to London

UK: The Game brings unique mobile phone-guided treasure hunts to London

UK: The Game combines the fun of a treasure hunt with the sights, history and insider knowledge of a top-notch tour to create a uniquely entertaining, interactive experience

Stray Boots, the leader in mobile-guided urban games and Wildgoose Events, the UK leader in treasure hunts, today announced the launch of UK: The Game Treasure Hunts.

“The Game” has already proved to be a huge hit in 13 US cities, and now UK: The Game will enable people in the UK to enjoy this unique mobile phone guided treasure hunt, initially in Covent Garden and the City of London.

UK: The Game combines the fun of a treasure hunt with the sights, history and insider knowledge of a top-notch tour to create a uniquely entertaining, interactive experience. UK: The Game uses mobile phone technology to immerse players in enjoyable and informative self-guided, interactive treasure hunts.

UK: The Game is easy to play and works by text message, so customers can play using virtually any UK mobile phone. Players are guided with text messages that include riddles, puzzles, photo opportunities and trivia questions as they visit the points of interest along the route. Each response earns the city explorer points, making it possible to compete between groups of friends, family members, or pre-assigned teams. And since UK: The Game is a completely self-guided experience, players can start whenever they want and set their own pace as they go. Each Treasure Hunt takes about two to three hours to complete.

UK: The Game offers meticulously researched treasure hunts designed to delight Londoners and tourists alike with intriguing facts and amusing activities. For locals looking for something different to do, it makes a great date, family outing, or just a day out on the town with friends. UK: The Game hunts cover the major sights and attractions, but also include interesting "insider" and off-the-beaten-path gems throughout the area.

UK: The Game leads the way with the first two of many treasure hunts:

  •     The Covent Garden treasure hunt takes players on a fun and fascinating journey through the heart of London’s most vibrant district. Players will receive challenges, solve puzzles and have a great time among London’s best shopping, historic theatres, wild street performers, restaurants and pubs. Highlights include Covent Garden Piazza, London’s oldest restaurant, The Palace Theatre, The Royal Opera House, The Lamb & Flag Pub, Savoy Hotel as well as insights into some of Covent Garden’s most interesting historical personalities.
  •     The City of London treasure hunt treats you to a trip through a district brimming with a mix of historical sites and modern Panache. With its roots in Roman times, the City is the birth place of London. Today, it's London's financial hub and is the place where past meets present with interesting features and facts around every corner! Take in the sounds and sights of this fascinating area with our City of London hunt. Highlights include the Great Fire of London, the Bank of England, The Royal Exchange, London's first Coffee House and much more.

Additional districts and cities are coming soon including Westminster, Oxford, Windsor and Edinburgh. More hunts will follow as UK: The Game spreads its treasure hunts across the UK.

UK: The Game is being offered at a special introductory price of £12 per ticket. Tickets can be purchased online at

What they are saying about “The Game:”

“The most original fun I've ever had as a tourist” – Customer Review
“If you like "The Amazing Race" you'll love this!!!” – Customer Review
“Best Part of Our Trip - So fun, funny, and easy” – Customer Review
“This will take you places you didn’t know existed,” – Customer Review
“Really fabulous way to entertain teens and their parents!” – Customer Review

About Wildgoose
Since 2003, Wildgoose has been an innovator of unique and memorable treasure hunts. Today, we're market leaders with our unique brand of GPS technology and self-run treasure hunts using automated text messages. In 2011, Wildgoose completely re-invented the wheel with its new GPS Challenge. Forget paper and pencil…the GPS Challenge uses tablet PC’s, GPS technology for location based clues, live results through our scoreboard feature, instant feedback and penalty points. The response has been outstanding and we have now run GPS Challenge events in city centres and hotel grounds throughout the UK, Europe and across the world. With new features being launched all the time, the GPS Challenge is proving to be the future for interactive city centre and hotel based activities - ideal for team building and break out conference sessions. One thing is for sure - we'll continue to push the boundaries, innovate and develop exciting new treasure hunts.

About Stray Boots
Called a “Game Changer” by, Stray Boots Urban Games was created to deliver the cure for the common tour. Stray Boots’ interactive, mobile phone-based urban games challenge users as they see the city, learn interesting facts and have some fun along the way. Tourists and locals are giving Stray Boot’s games rave reviews in Boston, Chicago, Las Vegas, Los Angeles, Nashville, New York, Philadelphia, Portland (Oregon), New Orleans, San Diego, San Francisco, Seattle and Washington, DC. Many more cities are coming soon. Stray Boots is the proud recipient of a TripAdvisor™ Certificate of Excellence. Stray Boots also offers private hunts for corporate team-building and special events like birthday and bachelorette parties. For more information, visit our site.


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Peter Barker

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