The Vanella Group, Inc. CEO Nominated for Industry “50 Most Influential People in Sales Lead Management in 2011”

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Top executives from The Vanella Group, Inc., Marketo, Salesforce, Eloqua, and CBS Interactive are among the list of nominees for the 50 Most Influential People in Sales Lead Management in 2011.

Indentifying Sales Cycles  for Technology Companies
I am proud to be on this list of thought leaders that continue to drive change in sales lead management and revenue growth.

The Sales Lead Management Association (SLMA) released the list of nominees for the 50 Most Influential People in Sales Lead Management in 2011. The list includes Mari Anne Vanella, CEO & Founder of The Vanella Group, Inc., a well-known B2B Telemarketing and Teleservices firm for enterprise technology providers that delivers results 5x above industry standards.

Mari Anne Vanella has been CEO of The Vanella Group, Inc. for over a decade and is the designer of the highly successful Telesales 2.0(TM) methodology for outbound teleprospecting. She has also authored the award-winning book “42 Rules of Cold Calling Executives” which continues to receive high praises from the sales industry. Mari Anne was on the “20 Women to Watch in Sales Lead Management in 2011” list and maintains an active presence in the lead generation community with activities such as speaking at Dreamforce ’11.    

This prestigious industry award, sponsored by the Sales Lead Management Association (SLMA), recognizes the impact individuals make in creating wealth for their companies and clients through creating and better managing sales inquiries.

Voting is open to the public and will run through the end of November. Voters may cast votes for up to three nominees here: http://www.salesleadmgmtassn.com/50most2011/top50_vote.htm

"Being nominated as one of the 50 Most Influential People in Sales Lead Management is a privilege," said Mari Anne Vanella. "I am proud to be on this list of thought leaders that continue to drive change in our industry. My goal both through The Vanella Group, Inc., and my personal contributions are to help companies transform their processes to achieve effective revenue growth in today's selling environment.”

In 2001, Mari Anne Vanella founded The Vanella Group, Inc. with a radically different approach to telemarketing for enterprise technology companies. The solution is entirely focused on sales cycle identification and guarantees a fixed number of opportunities. The Vanella Group, Inc. works with some of the biggest companies in the world as well as built strong relationships with companies such as Salesforce.com, Marketo, InsideView, Jigsaw, and Alinean.

The full list of nominees can be viewed at http://www.salesleadmgmtassn.com/top50_vote.htm.

The results will be announced early December.

About The Vanella Group, Inc.
The Vanella Group, Inc. provides High Touch/High-Impact Telemarketing and Lead Generation Services for Enterprise Technology providers nationwide. Now in their 10th year, they have delivered opportunity-based programs for companies such as HP, Borland, Hitachi, SAP, and many other enterprise technology providers. The Vanella Group, Inc. is also a Marketo Partner, Salesforce Enterprise Consulting Partner, Inside View Partner, Alinean Partner, and provides various services to optimize and manage CRM and marketing automation activity for clients as part of their Telesales 2.0™ solution. Their programs are uniquely designed to be performance-based, overachieving traditional telesales programs 5x above industry standards (DMA Report.) For more information, visit http://www.vanellagroup.com.

About the Sales Lead Management Association
The Sales Lead Management Association was founded by James W. Obermayer, Susan A. Campanale and Mark L. Friedman in 2007. The association serves 3,500 members of the sales lead management community around the world. In 2010, SLMA’s site received more than 100,000 total visitors. A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, display advertising, the SLMA radio program, sponsored webinars, and newsletter advertising, industry leaders links, speaker’s directory, case studies, blog, etc. Featured programs include the 50 Most Influential People in Sales Lead Management, SLMA 20 Women to Watch and Sales Lead Management Week (Oct. 9 – 15 in 2011). For additional information, visit SLMA.

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