Atlanta, GA (PRWEB) November 17, 2011
The Pedowitz Group (TPG), the world’s largest and most experienced Revenue Marketing agency, announces the creation of the Revenue Marketing Index (RMI) based on analysis of the 2011 Lead Generation Marketing ROI Study by Lenskold Group.
RMI is intended for performance-driven marketers who use measurements, metrics and automation to deliver revenue and ROI. Based on the findings of the study, the self-assessment provides a baseline for organizations to compare how they rank against those classified as “Revenue Marketers”, which are an elite class of marketer who has accountability for generating and forecasting marketing-sourced revenue in the B2B enterprise. To access the RMI self-assessment tool, register here.
“The RMI is the first of its kind, and it is based on extensive research into the kinds of metrics marketing can and should be tracking,” said Jeff Pedowitz, President and CEO, The Pedowitz Group. “Revenue Marketers® have achieved the ultimate goal; to be able to forecast what is going to enter the sales pipeline as a result of marketing, for repeatable, predictable, and sustainable revenue results. This tool allows you to compare yourself against that gold standard.”
Lenskold Group conducted the research study with a representative sample of the global marketing community to identify best practices among highly effective and efficient marketing organizations. Download the full report.
“The study clearly identifies which metrics high performance companies use and the influence of marketing automation,” stated Jim Lenskold, President, Lenskold Group. “By understanding the specific ways companies track and measure marketing effectiveness, we can outline a path for building capabilities and increasing marketing ROI.”
The study highlights four primary drivers for Revenue Marketing success and focuses on the science of marketing, not just the art:
- Tightly integrated marketing automation and CRM
- Marketing accountability for funnel management and key metrics deep in pipeline
- Reporting on past results and forecasting future results
- Variable compensation tied to revenue-oriented metrics
The Revenue Marketing Journey is a four-stage process developed by The Pedowitz Group to help today’s B2B marketer move efficiently and effectively to the Revenue Marketing stage in which marketing results become repeatable, predictable, and sustainable. The Lenskold Group survey provides the data to support each of the key stages of the Journey – Traditional, Lead Generation, Demand Generation, and Revenue Marketing.
About Lenskold Group
Lenskold Group offers one of the most comprehensive and innovative approaches to applying marketing ROI techniques and tools to plan, measure and optimize marketing strategies toward maximum profitability. Lenskold Group combines financial discipline and a unique blend of measurement methodologies to deliver practical solutions that establish accountability and credibility for marketing organizations. The company has delivered high-quality consulting and marketing services to generate profitable growth for a broad range of client companies since 1997. The senior management team of accomplished professionals provides cohesive and comprehensive solutions in the area of marketing ROI processes, measurements and analytics. Company President and Founder, Jim Lenskold, is author of the award-winning book, Marketing ROI, The Path to Campaign, Customer and Corporate Profitability. To learn more about Lenskold Group and its innovative services, visit the Lenskold Group website at http://www.lenskold.com or call +1.732.223.8886
About The Pedowitz Group – Connecting Marketing to Revenue™
The Pedowitz Group (TPG) is the world’s largest full-service revenue marketing agency and recently earned the #12 spot on the Atlanta Business Chronicle’s Top 50 List of Fastest Growing Private Companies. Through a focus on marketing and sales automation solutions, TPG helps global clients execute demand generation strategies that generate repeatable, predictable and sustainable top-line revenue results. TPG coined the phrase Revenue Marketer® in 2009 and it is now a registered trademark of the company. Services include strategy, system selection, implementation, creative and outsourced demand generation for such industry leaders as Comcast, Deutsche Bank and Palace Sports and Entertainment. For more information on how TPG helps clients become successful Revenue Marketers®, visit http://www.pedowitzgroup.com or revenuemarketer.com.