Quality and functional testing often get overlooked and an incomplete process for international development then leads to an unsatisfying gaming experience for mobile platform users around the globe.
Boulder, CO (PRWEB) November 17, 2011
Lingoport, a leading provider of mobile, games, and software internationalization tools and consulting services, announced today that it will co-host a live online webinar with Danica Brinton of LocLabs on Thursday, December 1, 2011, titled “Taking Your Mobile Apps Global: Games and Mobile Internationalization and Localization.”
The popularity of mobile and social games is reaching new heights and has created a highly lucrative market, both domestically and abroad. An international mobile and game strategy is powerfully compelling for companies looking to multiply international revenues. Adam Asnes, Lingoport’s CEO notes, “Due to the rush to market, we’ve seen that many companies are launching first and reacting to globalization needs later, which delays access to rapidly growing markets for mobile games and apps.” He adds: “Quality and functional testing often get overlooked and an incomplete process for international development then leads to an unsatisfying gaming experience for mobile platform users around the globe.”
A number of issues go into mobile games internationalization and localization, including: locale support in the code, language translation, culturalization and legal issues, all of which are unique to each target market. A game or mobile app that is successful in its original language may fail miserably if there is no clear strategy in place to combat these issues.
This interactive 45-minute webinar is scheduled for December 1st, 2011 at 11am PST and focuses on the strategy Ms. Brinton and LocLabs used for aggressively growing international presence for its social gaming clients, how an international production team operates, the key to success of some of the international blockbuster social and mobile games, and a discussion of the fundamental differences in the approach to iOS vs. Android for globalization.
For additional information and to register for free, please visit: http://www.lingoport.com/webinars/mobile-apps-i18n-global-games-l10n-mobile-internationalization-localization/. Anyone registered for the event will also receive access to the recording of this webinar.
Danica Brinton, principal of LocLabs (http://www.loclabs.com), has built and led significant globalization initiatives and teams at leading mobile and social companies. Danica recently contributed a guest article for Lingoport’s website which may be accessed by visiting http://www.lingoport.com/software-internationalization-articles/social-mobile-apps-globalization-confessions-g11n-veteran/.
Lingoport helps globally focused technology companies adapt their software for worldwide markets with expert internationalization and localization consulting and Globalyzer internationalization software.
For more information, please visit http://lingoport.com or http://globalyzer.com or contact Lingoport at +1 303 444 8020 or info(at)lingoport(dot)com.