(PRWEB) November 21, 2011
Acting like a repository for effective yet inexpensive marketing techniques, the newly released Boost Occupancy Report is finally giving hotels owners the small competitive advantage they need. In the midst of a hotel industry recession, the report’s author, Matt Landau, an expert with the Association for Place Branding & Public Diplomacy, calls the layman’s guide “a game changer" in the world of hotel marketing.
With hotel occupancy rates from 2008 to 2010 amongst the lowest since the Great Depression and 2011 showing little signs for improvement, comes a breakthrough hotel owner’s resource whose cost of $129 is recouped – in most cases – with the first reservation generated.
Hotel properties across the world took part in a rigorous 18-month marketing study to determine the best techniques to increase occupancy. Once the data was gathered, researchers honed in on the tactics that were free and accessible to the average hotelier. The unique tips and tricks were then organized in an approachable, easy to read format. Some of the findings include:
- Last minute hotel special offers that were accepted 22% of the time
- The “Top 4 Sunk Hotel Costs Repackaged as Great Deals”
- How to use free awards nominations to increase hotel occupancy by 32%
- One unusual feature of hotel websites that’s preferred by 67% of web users
- A free and easy tool that takes 3 seconds to install and increases international reservations by 4%
- 87% of travelers are influenced by this hotel website feature: do you have it?
- How 15 minutes every month can increase hotel reservations by 27%
- How to improve PPC efficiency by 390% and decrease cost/conversion by over $60 per lead
- The unorthodox sales technique that increased hotel conversion rates by 38%.
- 7 email correspondence tips that statistically increased hotel occupancy
- 10 details needed to develop and hone the perfect Contact Us form
- Trip Advisor secrets of #1 ranked hotel owners: how to get 150% more engagement to the listing, the confidential 3-step process to getting only 5-star Trip Advisor reviews, how to anticipate and stifle negative reviews, the top 3 concerns of travelers when reading Trip Advisor reviews, and powerful ways to use the Management Response tool
- 2 free underground resources to land major media opportunities for free
- The #1 travel membership successful hoteliers don’t want you to know about
- How to secure free advertising credit from local news and travel publications
“The Boost Occupancy Guide demonstrates that hotels of any size and shape can increase their bookings if they get creative,” said a researcher on the project, Arabella Skye. “We found that almost all the hotels had little tricks up their sleeves for increasing reservations. These techniques could be applied to just about any property in the world and used with great success.”