al.com Launches New iPad App for Local Alabama News, Weather, Sports and More

Powered by The Birmingham News, The Huntsville Times and Press-Register; Developed with Advance Digital and Verve Wireless

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al.com iPad app

al.com offers local businesses the opportunity to reach customers on the go through a suite of mobile advertising products.

Birmingham, AL (PRWEB) November 17, 2011

al.com, Alabama’s largest website with 2.8 million unique monthly visitors*, has launched a FREE iPad app with real-time local news, sports, entertainment, business, and opinion articles, photos and classifieds—powered by The Birmingham News, The Huntsville Times and Press-Register. The al.com iPad app is available in the iTunes App Store.

The iPad app joins a growing number of mobile products including al.com’s mobile site, iPhone and Android apps as well as al.com’s High School app which features high school game scores and stats from across the state.

Content on the app and other mobile platforms includes news coverage of local communities throughout Alabama, high school and college sports; weather; entertainment coverage of TV, movies, music and the local arts scene; and photo galleries and obituaries. There are also listings of jobs, autos, and homes for sale and rent.

The iPad app is unique in presentation and includes a bold, photo-driven home screen that automatically arranges top stories into an attractive, dynamic layout. Articles automatically adjust to portrait or landscape orientation. Article pages feature a clean look, with adjustable text size, and saving and sharing functions through Facebook, Twitter and iMessage.

"The Press-Register, The Birmingham News and The Huntsville Times have worked with al.com to build mobile offerings to serve the people in their areas," said Ricky Mathews, President of Advance Alabama/Mississippi and Publisher of the Press-Register. "We’re dedicated to offering news news and advertising in formats - print and digital - that meet the needs of our customers.”

“By 2014, 69% of the mobile advertising market will be dominated by small local businesses, according to BIA/Kelsey,” said Cindy Martin, President/CEO of al.com. “al.com offers local businesses the opportunity to reach customers on the go through a suite of mobile advertising products. In September, al.com reported over 600,000 unique monthly visitors** on the mobile version of al.com and that number continues to grow. We are also able to serve clients’ ads across thousands of other sites through our network alliances and target the messages by geography, demographics and behavior.”

Download the al.com iPad app from the App Store here.

About al.com
al.com, an affiliate of Advance Digital, is the leading local website for news and information throughout Alabama featuring the latest Alabama news, business, sports, travel, weather, traffic, shopping and entertainment information. In addition, al.com has a comprehensive business listings directory, as well as local classified listings for jobs, homes, apartment rentals and autos. al.com is powered by The Birmingham News, The Huntsville Times and Press-Register.

About The Birmingham News, The Huntsville Times and (Mobile) Press-Register
Purchased in the 1950’s and 1960’s by Advance Publications, the Birmingham News, Huntsville Times and (Mobile) Press-Register newspapers collected, edited, printed and delivered the day’s news and advertising in print only. Today, the Birmingham News, Huntsville Times and (Mobile) Press-Register, the dominant multimedia companies in their respective markets, operate state-of-the-art facilities that house over 1,000 employees who create and deliver news, information and advertising on multimedia platforms that are read by over a million adults every week, or 67% of the adults in the three markets. These audience figures are a testament to the quality of reporting and diversity of topics covered by our award-winning news teams, affording our advertisers access to large audiences in all age, education and income groups. No other media reaches more local consumers with one insertion than the Birmingham News, Huntsville Times and (Mobile) Press-Register.

About Advance Digital
Advance Digital, based in Jersey City, NJ, provides digital information and connection solutions for local consumers and businesses. The company operates 11 media properties across the U.S. that are the number one local news, information and community hubs in the markets they serve. The sites include al.com, cleveland.com, gulflive.com, NJ.com, NOLA.com, OregonLive.com, SILive.com, syracuse.com, MassLive.com, PennLive.com, and lehighvalleylive.com.

About Verve Wireless
Verve monetizes local mobile media. Our solutions help local media companies monetize their mobile inventory and enable advertisers to reach a valuable, premium audience where they live, work and play. Over 1000 local publishers use the Verve platform to manage their mobile advertising businesses and help make their sales teams more effective. In addition, we bring incremental revenue to our publishers through our relationships with national advertisers, who value the Verve network’s high quality local media companies, including the mobile outlets of recognized local media brands as well as newer digital-only local and hyper-local publishers. It is a brand-safe, editorially-driven, high-quality and transparent environment with market-leading targeting, creative and reporting capabilities. Only Verve has assembled such an extensive national footprint of high quality local media. Verve is located in San Diego, CA and Washington DC. For more information, visit http://www.vervewireless.com.

*comScore Media Metrix, May 2010
**SiteCatalyst Omniture, October 2011

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