Usablenet Powers 36% of the Top 100 Mobile Commerce Sites

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Leading Platform Company Gears Retail and Travel Clients Up for the Holidays, Expecting 200% Traffic Increase Over Black Friday

With the surge in mobile shopping around the holidays, it’s imperative for brands to have a cohesive mobile strategy that starts with an easy to use and engaging optimized mobile site.

Usablenet, a global technology platform company for mobile and multichannel customer engagement, is the leading vendor on Internet Retailer’s Mobile Commerce Top 300, powering the mobile optimized sites of 36% of the retail and travel companies included in the top 100.

Based on 2011 mobile sales, Internet Retailer’s Mobile Commerce Top 300 ranked the 300 largest mobile commerce retail, ticket and travel players in the United States and Europe. More than doubling the next highest vendor on the list, Usablenet powers the mobile optimized sites of 22% of the full list.

Among Usablenet's 240+ mobile clients, it is currently working with over 60 clients – either launching a new mobile site or developing mobile site enhancements to improve customer experiences during the high demand of the upcoming holiday season. This includes Expedia, REI, ShopNBC, Garnet Hill, and others.

“With the surge in mobile shopping around the holidays, it’s imperative for brands to have a cohesive mobile strategy that starts with an easy to use and engaging optimized mobile site,” said Nick Taylor, CEO of Usablenet.

“As up to 10% of traffic to most e-commerce sites comes from mobile devices, not optimizing the site for different screen sizes can result in lost revenue,” said Taylor. “Our clients recognize that mobile is increasingly the chosen way of accessing content on the web, which is only going to increase.”

Usablenet is a driving force behind the success of top retailers’ mobile commerce strategies, enabling organizations to offer their customers all website services, including an efficient and seamless shopping experience, on-the-go. The company’s HTML5 mobile platform enables next-generation mobile features such as expand-and-collapse menus, high-resolution image galleries, location-aware features, scrolling promotions, and more.

About Usablenet
Usablenet is a global technology leader for mobile and multichannel customer engagement that works with 20% of the Fortune 1000. Usablenet's transformative technology platform allows leading companies in all sectors to extend their brand to consumers across multiple channels, including mobile phones, mobile applications, tablets, Facebook, in-store kiosks, and other platforms -- with minimal impact to the client's IT resources. Usablenet customers include Amtrak, Delta, Estée Lauder, FedEx, Hilton, Marks & Spencer, Sprint, JCPenney, Victoria's Secret, and others. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Los Angeles, Italy and London. For more information, visit us at http://www.usablenet.com or on Twitter @Usablenet.

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Natalie Seufferlein
LaunchSquad for Usablenet
(212) 564-3665
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