“Based on early indicators and industry predictions, we are confident that shoppers will choose our unique brand of shopping to fulfill their gift giving,” said Kelly Mikesell, vice president of marketing at The Mills.
CHEVY CHASE, MD (PRWEB) November 17, 2011
The countdown is on as The Mills, a Simon owned portfolio of mega outlet and value retail shopping destinations, including Sawgrass Mills, the largest property in the United States, readies for the much anticipated Black Friday and the 29 days before Christmas. With the introduction of 24 hours of shopping, Super Sale weekends and midnight openings, The Mills anticipates record sales and traffic.
“Based on early indicators and industry predictions, we are confident that shoppers will choose our unique brand of shopping to fulfill their gift giving,” said Kelly Mikesell, vice president of marketing at The Mills. “Our approach this year, which we call the ‘more factor,’ is very focused on giving shoppers what they really want: more time to shop, more great brands for less and more immediate notification about amazing retailer offers.”
For the first-time ever, our flagship property Sawgrass Mills in South Florida, will open at 10 p.m. on Thanksgiving, offering 24 hours of non-stop shopping through Black Friday. Thousands of local shoppers and area visitors are anticipated to indulge in the added time to shop at Sawgrass Mills’ more than 350 outlet and value retail stores.
Many of The Mills properties, such as Grapevine Mills (Dallas/Grapevine, Texas) and Arundel Mills (Baltimore, Maryland), will launch the unique three-day Super Sale, which meets shopper demand for the best retailer offers. These efforts will run through the entire Black Friday weekend and feature a variety of special offers for added savings from The Mills’ most popular retailers.
Plus, most of the popular Mills centers including Potomac Mills (Washington, D.C.) and Ontario Mills (Los Angeles, California.) will offer midnight openings to attract thousands of deal-seekers. This approach continues to be popular, offering shoppers an early start and retailers added time to move merchandise.
“Shoppers really drive what we are doing center by center,” Mikesell added. “Our advertising, social media and in-mall promotions will all be consistent with our more approach, which we are confident will result in upward sales.”
About The Mills, A Simon Company
The Mills®, one of Simon Property Group's five real estate platforms, is comprised of 16 value-oriented retail destinations totaling over 24 million square feet. The Mills offers a unique brand of shopping with a mix of popular name brand outlets, value retailers and full-price stores, plus family-oriented dining and entertainment concepts. The Mills are well-located in major metropolitan markets and many are recognized as leading tourism destinations. Notable properties include Arundel Mills (Baltimore), Gurnee Mills (Chicago), Grapevine Mills (Dallas), Ontario Mills (Los Angeles), Opry Mills (Nashville), Potomac Mills (Washington, DC) and Sawgrass Mills (Ft. Lauderdale/Miami).
Simon Property Group, Inc. is an S&P 500 company and the largest real estate company in the U.S. The Company currently owns or has an interest in 391 retail real estate properties comprising 261 million square feet of gross leasable area in North America, Europe and Asia. Simon Property Group is headquartered in Indianapolis, Indiana and employs more than 5,000 people worldwide. The Company's common stock is publicly traded on the NYSE under the symbol SPG. For further information, visit the Simon Property Group website at http://www.simon.com.