Digital Innovators to Connect at PSU Conference: December 11-12 event builds capacity for growing business

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Now in its fourth year, the Digital Marketing Conference on December 11-12 will connect marketing professionals and students with new customers, ideas, technologies and business opportunities. With the theme of "Where today's marketers connect," the conference will span two days with national keynote speakers, presentations by Portland business leaders, a boot camp, and the fast-paced Ignite learning experience. Events will take place at Lincoln Hall on the Portland State campus.

4th Annual Digital Marketing Conference

4th Annual Digital Marketing Conference

I believe that marketers and communication professionals need to spend more time listening and taking action,” says Michael Brito, a featured DMC speaker and senior vice president for social business planning at Edelman Digital in San Francisco.

With every new social media platform, mobile application, or digital device, businesses and organizations must adapt to remain competitive and relevant—technology doesn’t follow business cycles or the calendar year. So how can businesses and marketers stay up to speed in a world that changes faster than the seasons?

Important answers are found each year at the Digital Marketing Conference (DMC) at Portland State University. During this leading-edge business-development event, creative professionals gather to share ideas, learn from one another, and build the region’s economic competitiveness.

Now in its fourth year, the 2011 DMC will present award-winning Web strategists and authors, online content designers, and social media experts. The conference will be held December 11-12 in Lincoln Hall at PSU. Business owners, emerging creative leaders, and students will be engaged through national keynote speakers, a digital marketing “boot camp,” and high-speed “Ignite” presentation sessions.

“In having the best speakers and a collaborative learning environment, we continue to build Portland’s reputation as an epicenter for digital marketing and to further establish brands and businesses across the region,” says Jennifer Portis, program manager for the Multimedia Professional Program at Portland State.

DMC 2011 sponsors include Whole Foods, KGW, Crowd Compass, WebRanking, and Webvisions. Byron Beck, Portland’s well-known writer and media personality, will serve as a conference emcee.

An agency-sponsored kickoff party and PSU-sponsored wrap party will add to the experience and create opportunities for professional networking. Agency sponsors include Mambo Media, Roll 35, and Anvil Media, Inc.

“I believe that marketers and communication professionals need to spend more time listening and taking action,” says Michael Brito, a featured DMC speaker and senior vice president for social business planning at Edelman Digital in San Francisco. “If brands treat their customers with kindness and respect, customers will love them back and tell others about those brands.”

The DMC serves Portland’s business and nonprofit communities while recognizing the creative professionals and agencies in the Pacific Northwest and beyond. Conference highlights will include an interactive keynote presentation on “The Connected Company,” by Tom Bennett and Roel Uleners of the Dachis Group; Monday keynote presentations by Michael Brito, Tim Frick (Mightybytes, author of Return on Engagement), and Marsha Collier (best-selling author, eBay for Dummies). Drew Blevins of TriMet will present “What Makes This Place Great,” TriMet’s new rider-engagement campaign. Two Ignite sessions will run Monday afternoon and feature 5-minute speed presentations by over 20 organizations, including Oregon Health & Sciences University, ISITE Design, and The Regence Group.

The Digital Marketing Conference is presented by the Multimedia Professional Program, part of the Professional Development Center at PSU. The Multimedia Professional Program offers over 50 stand-alone courses and three multimedia certificates.

Visit http://www.pdxdmc.com for further details and updates, schedule, speaker, and session information, and registration.

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Trish Carey
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