Retailers Need to Temper Enthusiasm for Consumerized Business Intelligence, New Study Finds

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Retailers Need to Address Underlying Complexities of Business Intelligence Technologies Before They Can Take Advantage of Consumer-Strength Applications, According to New Research by RSR Research.

Retailers are excited at the prospect of bringing consumer-grade usability into the enterprise but expectations outstrip reality.

Retailers’ focus on new Business Intelligence and Analytics capabilities highlights the importance of getting information faster with a greater focus on evaluating the entire value chain from source to consumption, according to a new RSR Research report, The Intelligent Retailer’s World of Insight. RSR’s fifth annual study of the subject retailers reiterates that the need for speed remains the most frequently cited business challenge driving the need for new BI and Analytics. But while average and laggard performers are concerned that they don’t get information quickly enough, most Retail Winners worry that they are unable to react to what it reveals quickly enough. For most retailers, “consumer grade usability” has become the order of the day, as many retailers seek to use “smart” mobile technologies such as the iPhone and iPad in their operations.

“Retailers are excited at the prospect of bringing consumer-grade usability into the enterprise,” said RSR partner Paula Rosenblum, co-author of the report, “however, expectations may sometimes outstrip reality.” RSR partner Brian Kilcourse, who also co-authored the study, added that “transforming mountains of transaction and customer data into useable metrics is almost impossible without implementing a robust technology infrastructure.” The study reveals that while strong executive-level sponsorship of investments in BI remains a top method for overcoming inhibitors, retailers are establishing pilot projects to prove the ROI of the technology investment.

RSR’s new publication, The Intelligent Retailer’s World of Insight, identifies the internal obstacles retailers face as they seek to make the most of their of their investments in Business Intelligence and Analytics capabilities and the methods Retail Winners use to overcome those obstacles. The report highlights how to take best advantage of Business Intelligence and Analytics systems and the data that they use, across the retail enterprise.

To obtain a complimentary copy of the report, click here or follow this link:
http://www.retailsystemsresearch.com/_document/summary/1372

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Brian Kilcourse
Retail Systems Research
925-939-4643
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Paula Rosenblum
Retail Systems Research
305-757-1357
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