Allrecipes’ Mobile Apps on Fire—Surpassing 10 Million Downloads with Record Traffic Leading into Thanksgiving

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Allrecipes’ Most Downloaded Recipe Apps Surpass 10 Million Downloads and Continue to Grow with 150 Percent YoY Traffic Increase Expected the Week of Thanksgiving

Allrecipes is thrilled that our mobile apps have reached 10 million downloads and honored that home cooks around the world are using the apps so frequently.

Allrecipes.com, a Reader’s Digest Association (RDA) company and the world's #1 digital food brand, today announced its mobile apps have surpassed 10 million downloads. #1 most downloaded food app, Allrecipes Dinner Spinner, generates over 90,000 spins per day and receives more traffic than Allrecipes’ closest competitor’s entire website. Thanksgiving planning is forever changed as smart phones soar to new heights with more than 54 percent year over year growth.* Allrecipes’ apps surpass mobile industry growth with expected traffic surge of 150 percent the week leading up to Thanksgiving compared to the same week last year. Home cooks will view more than 26 million Allrecipes recipes from a mobile device the week of Thanksgiving.

“Allrecipes is thrilled that our mobile apps have reached 10 million downloads and honored that home cooks around the world are using the apps so frequently to help solve the ‘what’s for dinner’ challenge and plan important family meals such as Thanksgiving and Christmas dinner,” said Scott Scazafavo, vice president of product at Allrecipes.com. “Allrecipes is committed to making fun, innovative, user friendly apps that help home cooks on the go quickly access recipes, shopping lists, nutrition information and more. We could not be happier to have such a vibrant community to share these apps with.”

Allrecipes app owners can access the sites complete collection of recipes to match their interests or needs by selecting a main ingredient, dish type and cook time. Cooks looking for inspiration using Dinner Spinner can shake their device to activate the Dinner Spinner’s slot-machine-style action for surprise dish ideas. All recipes have photos, ingredient lists, step-by-step directions, nutrition and reviews featuring cooking variations from Allrecipes’ active and creative community of more than 25 million home cooks. The apps also feature sharing capabilities for social networks including Facebook and Twitter.

Allrecipes’ global app collection is comprised of Allrecipes.com Dinner Spinner in the U.S. for iPhone, Android, Window’s Phone 7 devices, and the newest optimized for Kindle Fire, Allrecipes.com Dinner Spinner Pro for iPhone and Android, Allrecipes Dinner Spinner for six international iPhone versions serving 123 countries in six languages, Allrecipes.com Your Kitchen Inspiration free and Pro for iPad and Allrecipes TV for Google TV’s Android platform.

For more information on Allrecipes full app collection, visit: http://allrecipes.com/features/applications/default.aspx?prop24=PN_6.2.2_SN.Mobile-Applicat

*Growth according to comScore Data Mine reported Sep. 26 2011.

About Allrecipes
Allrecipes, the world's largest digital food brand, receives 750 million annual visits from home cooks who discover and share food experiences through recipes, reviews, photos, videos, profiles, and blogs on the web and mobile devices. For 14 years, the brand has served as a dynamic, indispensable resource for cooks of all skill levels seeking everyday and holiday meal solutions. Allrecipes’ global, multi-platform brand is comprised of 17 websites, 9 apps, and 13 eBooks serving cooks in 22 countries and 11 languages. Allrecipes is part of Lifestyle Communities @ RDA, a division of The Reader's Digest Association, Inc. For additional information regarding Allrecipes, please visit http://www.allrecipes.com.

About Reader’s Digest Association
Reader’s Digest Association is a global media and direct marketing company that educates, entertains and connects more than 145 million consumers around the world with products and services from trusted brands. With offices in 44 countries, the company reaches customers in 79 countries, publishes 86 magazines, including 50 editions of Reader's Digest, the world's largest-circulation magazine, operates 82 branded websites and sells nearly 40 million books, music and video products across the world each year. Further information about the company can be found at http://www.rda.com.

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Stephanie Robinett

Caitlin Melnick
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