FoodPair Launches Smart Ingredient Technology to Simplify Recipe Search

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Intelligent Search Features from FoodPair Make Finding Recipes Easier Than Ever

Today FoodPair (http://www.foodpair.com), a leading recipe search engine, unveiled its Smart Ingredient search tools. FoodPair’s innovative technology understands the complex relationships between the many ingredients people cook with everyday.

“Until now, recipe search engines weren’t capable of producing useful results for common ingredients like mushrooms. FoodPair’s Smart Ingredient technology solves this problem by showing clearly labeled results that make a distinction between the many kinds of mushrooms,” said Founder and CEO Raj Irukulla. “From there, users can easily limit their results to a specific type of mushroom such as porcini.” In this way, the site offers suggestions for expanding or narrowing searches to connect people with dishes they like.

In tough economic times like these, FoodPair helps people save time and money by showing what they can make with the ingredients they have on hand. The new features also solve the common problem of not having the exact ingredients in a recipe. Smart Ingredients help users start with one ingredient they have, like Gorgonzola, and then expand see all the Blue Cheese recipes they can make as well.

FoodPair offers free access to nearly a million recipes from top food sites as well as tools for finding a great dish for any occasion. The site’s powerful filters enable quick and easy sorting of recipes by ingredient, dish, course, complexity and diet. As the only recipe site with Personalized Search Filters, FoodPair allows users to save their specific search preferences and easily find recipes matching their dietary needs. After creating a free account, users can personalize the Dietary Filter for a Vegetarian or Low-Carb Diet and FoodPair will save their choice for all future searches.

About FoodPair, Inc.
FoodPair is the only recipe site designed to think like a chef to help people find the best dish for any occasion. FoodPair simplifies recipe search by offering a personalized search experience and free access to nearly a million recipes. The company is privately held and based in San Francisco, CA. Collectively, the FoodPair team has decades of professional experience at top food, technology and financial services companies including Google, imeem, CHOW, Serious Eats and Deutsche Bank. Visit http://www.foodpair.com to get started today!

For news, cooking tips and special recipes connect with FoodPair on Facebook (http://www.facebook.com/foodpair) and Twitter (http://www.twitter.com/foodpair).

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