(PRWEB UK) 19 November 2011
Positive Web Design is a website design agency that has grown rapidly as a division of the Positive Media Group, which specialises predominantly in search engine optimisation and Pay Per Click marketing. As such, the company understands the importance of optimising websites from their very beginnings and the development team are advised to design and build every single project with this marketing approach in mind.
While this design method has allowed clients to achieve great rankings with the search engines for their most relevant key terms long after their project has been signed off, a high level of commitment to the industry is required if new sites are going to adhere to the ever-fluctuating demands of Google, Yahoo!, Bing and others. Google in particular is renowned for on-going maintenance work to its algorithms and is notoriously secretive about the amendments that are made to the code on a day to day basis.
However, in a recent move that has been deemed completely out of character, Google has published a number of pointers outlining the latest changes to affect the work of SEO-conscious web designers, the most high-profile of which has become known as the ‘freshness’ update.
The main message from those researching the ‘freshness’ update is this – uploading current, engaging content to webpages is essential if webmasters are to leap-frog competitors in the search engines and gain the exposure that’s rightfully theirs. As a result, Positive Web Design has shifted the focus to generating more search engine-friendly content for all web design clients in a bid to build upon the first-class service that is already offered by the website design company.
“It’s easy to leave content writing until the very end of the design process, by which time the client is often eager to sign the project off and insists that they are happy to write their own copy”, Ben Austin, Managing Director of Positive Web Design explains. “Now that Google have clearly stated that good content is more important than ever, we’ll be adapting our processes and expanding our writing team in the near future to cope with the inevitable increase in demand for these services. We’ll be dishing out up-to-date advice and offering our copywriting services from the very first consultation onwards.”
As demonstrated by the diverse topics covered in the Positive Web Design blog, this agency is of the fervent opinion that a good website design company goes beyond the traditional development processes to bring clients a service that covers the smaller (yet equally important) details.
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