Website Surpasses 100,000 Visitors Per Month for First Time

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Nava Atlas' reaches 100,000 visitors per month for first time in 15 years after combining with WordPress and Berkshire Direct

Making the move to the WordPress platform has been huge for me.

Vegan authority Nava Atlas' website,, surpassed 100,000 visitors this month for the first time in its 15 year history. The site - designed, built, and hosted by local firm Berkshire Direct - has doubled in traffic over the past year.

"Making the move to the WordPress platform has been huge for me," said Ms. Atlas from her home in New Paltz, NY. "It allows me to add/edit content on the site myself, without having to pay a developer to do the work. And, the folks at Berkshire Direct have just been amazing to work with. They help with site improvements and email marketing."

Allen Jezouit, owner of Berkshire Direct, said, "Nava has consistently invested the time required to create fresh new content for the site each day. When you feed a WordPress site with plenty of top quality content, your readers AND the search engines fall in love with you. Her 'Recipe of the Week' e-newsletters to her large and growing email subscriber base are a huge reason for the site's traffic growth, too."

About Nava Atlas and
Nava Atlas is the author and illustrator of many books on vegetarian cooking, most recently Vegan Express, Vegan Soups and Hearty Stews for All Seasons, The Vegetarian Family Cookbook, and The Vegetarian 5-Ingredient Gourmet. The Vegan Holiday Kitchen will be published in the fall of 2011, and a book on leafy greens, Wild About Greens, will be on the shelves in the spring of 2012. Visit for more information.

About Berkshire Direct
At Berkshire Direct our goal is simple – we help businesses grow through marketing by delivering effective solutions that gets results. Our services include print, direct mail, fulfillment, tv/radio/print ads, web design & development, email / social media marketing, and more. We worry about executing on the details and the "tech stuff" so our customers don't have to. For more information, please visit

Allen Jezouit
Berkshire Direct
173 Water Street, Suite 7
Williamstown, MA 01267


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