Social Media has grown beyond simply a way to communicate with friends and family. Search results are becoming more personalized to the individual and social media habits are having a significant impact on these results.
Charlottesville, VA (PRWEB) November 17, 2011
Janet Driscoll Miller, CEO and President, of the search engine optimization firm Search Mojo and Katherine Watier, VP of Social Media with global public relations agency Ketchum, will headline a free webinar discussing the best practices for applying Search and Social Media strategies. The “Search + Social Integrated” webinar will be held on Thursday, December 1, 2011 at 2:00 p.m. ET.
“Social Media has grown beyond simply a way to communicate with friends and family.” said Miller. “Social Media activities are changing search and online marketing. Search results are becoming more personalized to the individual and social media habits are having a significant impact on these results. It is important to understand its influence on your brand and how to apply these lessons to your own online marketing efforts.”
During this webinar, experts from Ketchum PR and Search Mojo will outline how to create a social media strategy that includes SEO, thus creating an even more effective online marketing strategy. In addition, our experts will provide insights on where they think search will be in the future.
The presentation will cover the following topics:
- How social is affecting search results today
- Which social profiles to choose
- Protecting and promoting your brand using social media for search
- Why blogs are so important
- New markup language, like rel=author
- Case study: how Facebook likes improve site traffic
- The future of mobile search
- How to measure various tactics, like +1s
Online registration for the webinar is available at: http://www.search-mojo.com/mojowebinar
About Janet Driscoll Miller
Janet Driscoll Miller is the president and CEO of Search Mojo. With more than twelve years of search engine optimization experience, Janet has spoken at search engine conferences including SMX Advanced, Search Engine Strategies and Pubcon. Janet has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Search Marketing Sage, Marketing Pilgrim and Search Engine Journal.
About Katherine Watier
Katherine Watier is currently a Vice President of Social Media at Ketchum, a global public relations agency. Katherine offers more than 17 years of experience in communications strategy and online delivery of communications messages, including eight years of Search Engine Optimization (SEO), social media, web analytics management, and communications training. She has extensive experience in web development and design, usability and information architecture, and message development and execution across a variety of marketing channels. She has spoken about online marketing issues and SEO for American Marketing Association, PRSA, DC Digital Capital Week, and a variety of other events and conferences.
About Search Mojo
Search Mojo specializes in lead generation through search engine marketing services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their organic search engine rankings as well as improving pay-per-click advertising performance. Learn more about Search Mojo at http://www.search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.
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