(PRWEB) November 17, 2011
A transmedia magazine and a game-like trailer herald the coming of a new reading experience for young people. Championed by global education company Promethean and endorsed by Lord Puttnam, this interactive, rich-media narrative emerges from the PC domain and comes to life on interactive classroom technology.
With award-winning novelist Kate Pullinger at the helm and renowned digital artist Chris Joseph delivering dramatic effects, the series of interactive, multimedia, episodes uses a combination of text, sound, images, and games to tell the story of Alice, a young girl growing up with technology as her best and sometimes only friend.
Leading education authority Lord Puttnam says;
“Here is a terrific reading-from-the-screen experience that talks the language of digitally literate educators. Kids will read this when they won’t read from books. It’s vivid moving imagery embracing some of the techniques used in both film and video-games. It’s authentic rich-media, yet it is a high-quality text that teachers can rely on. Surprisingly intimate, the feeling for the characters forms in your head, just like reading a book, surely more so for those whose prefer engagement with “born digital” material. Kids will love reading with Alice.”
Ian Harper, Producer of Inanimate Alice adds;
“The title was originally conceived as an entertainment, an intriguing new way to approach storytelling that would grab the attention of those who inherently understand the multi-tasking environment of the connected world. Uniquely, we have made each episode more interactive and complex than the one preceding it - reflecting on Alice's growing skills as an aspiring digital creative. We fully expected to see an audience emerge for this new type of reading-from-the-screen experience following the story for its entertainment value.
“The first two episodes were shown at many digital media events around the world, it won awards and an audience began to build. However, quite early on we noticed that large segments of the audience were teachers and they were coming back to the site time after time. It was at that point we developed materials to help teachers, particularly new start teachers in university schools of education, integrate Alice into their work. We continue to build on this approach and are rewarded by approval and encouragement from a growing audience enthusiastic for more story. With teachers in over 100 countries accessing the education resources associated with the title, it is fast-becoming recognized as the world’s most influential born-digital narrative.”
Brent Taggart, Promethean’s President of Community & Content Division, also commented;
“Inanimate Alice is a fantastic example of the work we are doing with high-profile content partners to transform classrooms. Alice really taps into the need for today’s digital natives- young people who have grown up with technology- to have truly interactive and multi-platform storytelling to meet their expectations and the way they learn best. We have had amazing comments from users of the Inanimate Alice resources and I expect Alice to grow and grow over the coming months and years.”
To find out more about Inanimate Alice, visit http://inanimatealice.com/ and you can visit the user group and download Alice resources from http://www.prometheanplanet.com/en-gb/resources/partner-resources/inanimate-alice/inanimate-alice.aspx