As we pioneer this service, Transverse's team of experts took the burden off of us by implementing TRACT and integrating it with our web site within weeks of our signing with Transverse,
AUSTIN, TX (PRWEB) November 18, 2011
The powerful combination of Dynamic Revenue and subscription billing and management available with TRACT has given Team2Productions the flexibility to create and modify its subscription service according to how people actually use its YouTube-for-kids-type subscription service, which enables high school students to view and vote on videos – the best of which garner a $100 award.
"As we pioneer this service, Transverse's team of experts took the burden off of us by implementing TRACT and integrating it with our web site within weeks of our signing with Transverse," said entrepreneur Kevin Morrison, the owner of Team2Productions. Morrison was impressed with the speed in which he was able to see customers creating accounts and with which he was processing their payment information.
Because Transverse understands not only the complexity of billing and back-office integrations, but the importance of rapid time-to-revenue, TRACT is built from the ground up for on-the-fly service configurations and flexible pricing and payment options that help businesses tailor offerings to subscribers usage and preferences.
"That's what we call 'Dynamic Revenue,' and the key ingredients to the 'secret sauce' are Subscription Management, Activity Management, Entitlements, and Personalization," according to Transverse's Tim Pflugradt, Vice President, Customer Operations. "This gives everyone from start-ups to well-established players an infinite number of 'price levers' and business-model 'building blocks' around which they can build subscriptions, coupons, loyalty cards, and special pricing programs that alone or in combination deepen customer loyalty and improve ARPU."
In addition to creating an environment for new product and pricing configurations, Morrison cites Transverse's "guidance" as invaluable not only to his engineers and developers, but also to him as a business owner. "Transverse really helped us see how billing could be so much more – a strategic asset capable of driving up loyalty and profitability,” said Morrison, adding that TRACT's unique pricing model mitigates his financial risk: "TRACT's on-demand environment helps 'insulate' me from the risks; it's revolutionary that we pay only for what we use. Whether we do great one month and not so great the next, we are obligated only to pay the negotiated percentage of revenue," said Morrison.
Transverse is an innovator in subscription billing and Dynamic Revenue Management. Its TRACT solution is the industry’s first to provide usage-aware metering, highly configurable dashboards, and rapid-fire analytics – all of which converge in a SaaS environment. TRACT helps enterprises transition from one-time interactions with customers toward ongoing, sustainable relationships for which every new configuration opens opportunity for up-sell and cross-sell.
Transverse has won numerous awards for its innovation in billing, including Gartner’s coveted “Cool Vendor” award, being named to the FierceWireless “Fierce 15,” as a top telecom technology company and the TMC Labs Innovation Award from Customer Interaction Solutions magazine. Having sharpened its metaphorical teeth on the most complicated of billing problems, Transverse has the depth of knowledge and capacity to handle any billing need.
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