Empire Level Launches New Laser-Etched Rafter Squares and Updated All-Purpose Cutting Guide at STAFDA

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New Rafter Square is much easier to read and more durable than traditional products because of the company's patented laser-etching process, which will also be used on other new tools the company is currently developing.

Empire Level's new laser-etched rafter squares feature highly visible graduations that will last for years without fading.

“In today’s economy, no one has time to slow down and struggle to read the measurements on a tool, or to re-work mistakes,” said Jenni Becker, president of Empire Level.

Empire Level Mfg. Corp. brought a new innovation in rafter squares to the annual Specialty Tools & Fasteners Distributors Association (STAFDA) convention and trade show in San Antonio this week with the introduction of its new 2994 Laser-Etched Rafter Square. The company also introduced its newly-redesigned 98” All-Purpose Cutting Guide to STAFDA attendees at the show.

The attractive 7” blue rafter square is much easier to read and more durable than traditional silver squares because of its highly visible laser-etched graduations that will last for years without fading. The new, patented laser-etching process that Empire Level brings to market with the 2994 Rafter Square also will be used on other new tools the company is currently developing.

“In today’s economy, no one has time to slow down and struggle to read the measurements on a tool, or to re-work mistakes,” said Jenni Becker, president of Empire Level. “When we showed the new Laser-Etched Rafter Square to contractors to get their opinions, they said it was a great innovation for the jobsite because it gives them much better visibility in dirty or dusty jobsite conditions, as well as bright sunlight. They trust Empire Level to give them the productivity features they need to make their jobs easier.”

The 2994 is constructed of 6063 anodized aluminum so it will not rust, corrode, bend or crack. It features a thicker edge than other products available in the market, which creates a safer saw guide. Convenient, laser-etched conversion tables are also easy to read and access when you need them. The MSRP for the 2994 is $16.99.

The redesigned e902 All-Purpose Cutting Guide features heavy-duty aluminum rails for durability and can be used with a circular saw, router, jig-saw, utility knife or sabre saw. The new cutting-guide features a new handle to aid in positioning work correctly, and a quick-to-assemble connector to make it a snap to set up. The All-Purpose Cutting Guide can be extended to 98” to obtain accurate cuts over long distances. It includes two rails, a joiner plate with handle and two C-clamps, all for the MSRP of $29.97.

Empire Level products can be found at retail and online stores throughout the United States, including the new 2994 Laser-Etched Rafter Square and the e902 All-Purpose Cutting Guide, which will both be available in early 2012.

About Empire Level
Empire Level is the home of TrueBlue® - the most accurate vials in the world. The blue fluid in Empire level vials is a unique symbol of superior accuracy and a trademark of Empire Level Mfg. Corp. For over 90 years, Empire has been the leading designer and innovator of accurate and durable measuring tools for the professional and end user. More information about Empire and its products can be found at: http://www.empirelevel.com.

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Tracy Shilobrit