Briggs Subaru Announces that Subaru of America Reports October 2011 Sales: Best Ever October for Legacy

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Best Ever October for Outback -- -- Retail sales up 4.4% Year to Date

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The sales professionals at Briggs Subaru were excited about the numbers Subaru released for October sales, especially when it comes to the Legacy and the Outback. As the leading Subaru dealership in Kansas, they have their eye on the brand and think the sales increases are going to continue as more and more people discover all that Subaru has to offer.

This is why their sales are increasing all over, especially the Legacy and the Outback in October of 2011 compared to 2010 October sales. October 2011 saw the best October ever for Subaru Legacy and Outback. Impreza sales were affected by sell-down of the 2011 model ahead of the debut of the all-new 36 mpg Impreza that will begin to arrive in dealerships in November.

"We once again broke 20,000 sales in a month, despite our low inventory," said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America, Inc.

"Based on the continuing strong demand for our products, increased supply through December and the launch of the all-new Impreza we expect to finish 2011 with the fourth consecutive year of sales growth for Subaru."

Production levels at all the Subaru factories have now fully recovered and the company expects sales numbers to reach new heights in the coming months and years as they meet customer demand for the great new Subaru models.

"Our dealers continue to sell at record levels of efficiency; in fact we sold more cars in October than we began the month with. We are confident our inventory shortages are now behind us and look forward to our dealers closing out the year with increased sales," said Bill Cyphers, SVP Sales, Subaru of America, Inc.

Local Kansas residents are encouraged to stop by Briggs Subaru - the premiere Subaru dealer in Lawrence, Kansas and surrounding areas. Their sales team is standing by to answer any questions consumers have about any of the great new models, including the new Outback that has everyone excited. When it comes to price and selection, Briggs Subaru in Lawrence, Kansas is tough to beat. With Subaru sales in October of 20,081 and sales of 216,334 year-to-date, there's a lot to be excited about.


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Eric Giroux
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