Philadelphia, PA, (PRWEB) November 17, 2011
K'NEX, America’s building toy company focused on Building Worlds Kids Love, announced a fundraising initiative benefiting The Children’s Hospital of Philadelphia (CHOP). From now through December 12, 2011 K’NEX is donating 10% of sales from KNEX.com to pediatric gastroenterology research at CHOP and accepting additional donations through its website.
“Being lucky enough to work in an industry built around children, supporting The Children’s Hospital of Philadelphia was a natural choice for us,” said Michael Araten, president of K’NEX Brands. “Having witnessed the tremendous strength kids demonstrate as they face illness or injury, and the support they get from adult medical heroes, we are honored to support their work.”
The Division of Gastroenterology, Hepatology and Nutrition at The Children's Hospital of Philadelphia provides extraordinary care to thousands of children each year and gives hope to many more with their groundbreaking research. Despite the common nature of these disorders, gastrointestinal (GI) research is severely undervalued and underfunded. Funds raised will allow CHOP researchers to focus on finding the best non-invasive treatments and cures for every type of pediatric GI disorder.
About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.” Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 30 billion parts for the K'NEX building toy system. For more information, please visit http://www.knex.com or http://www.rodongroup.com.