MedHelp and the Missouri State Medical Association Announce Groundbreaking Partnership

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Missouri Medicine medical journal to make the latest medical research studies available to MedHelp’s 12 million monthly users for free

MedHelp, the world’s largest online health community and leading personal health platform, and the Missouri State Medical Association (MSMA) today announced a groundbreaking content partnership that will give visitors to MedHelp free access to cutting-edge medical research and news.

With this new partnership, select articles from Missouri Medicine, the Journal of the Missouri State Medical Association, will be made available to MedHelp’s 12 million unique monthly visitors. In addition, an original, consumer-friendly summary will accompany each study exclusively on MedHelp.org. The content partnership aims to make the latest medical research available to health consumers everywhere and present it in such a way that users can easily understand at a high level what the research means and its implications on health and medicine.

This agreement is among the first of its kind between a medical journal and a consumer health site, establishing a new model in online health publishing.

“To be partnering with MSMA and Missouri Medicine on such a unique opportunity is very exciting,” said John de Souza, president and CEO of MedHelp. “MedHelp’s mission is to give consumers the tools and information they need to effectively understand and manage their health. This partnership empowers and educates consumers by giving them free access to the same type of information their doctors are reading.”

“We welcome the opportunity to forge a partnership with a top consumer-health site,” said Tom Holloway, executive director of MSMA. “As the voice of more than 6,500 Missouri physicians, we proactively seek ways to improve public health and promote advances in medicine.”

Articles deemed to have the greatest interest to the general public from each issue of Missouri Medicine will be made available in their full-text version on MedHelp. In addition, an original summary of the findings will accompany most of the full studies and be available exclusively on MedHelp. These summaries will be written in non-technical language for the general health consumer audience by the journal studies’ author(s) or a member of Missouri Medicine’s or MedHelp’s editorial team.

“This is an exciting, paradigm-breaking partnership we are establishing between Missouri Medicine, MSMA, and MedHelp,” said John C. Hagan, III, MD, editor of Missouri Medicine, and ophthalmologist in private practice in Kansas City, who also serves as an expert in MedHelp’s eye care ask-the-expert forum. “We believe this will become much more common over the next 10 years. We want to be the first and the finest on the Internet with it.”

The first article to be published under this partnership, titled “Cuppa Joe: Friend or Foe?”, will appear in the November/December 2011 issue of Missouri Medicine and reviews the health benefits and consequences of coffee and caffeine consumption. The consumer-friendly summary, of the same title, is written by James H. O'Keefe, MD, a co-author of the study and board-certified cardiologist at Mid-America Heart & Vascular Institute at the Saint Luke’s Hospital of Kansas City, in Kansas City, Missouri. The summary and full-text study can be found on MedHelp at: http://www.medhelp.org/heart-disease/articles/Cuppa-Joe-Friend-or-Foe/296.

About MedHelp
As the world’s largest online health community, 12 million unique users turn to MedHelp each month to achieve better health. With communities providing support for more than 300 conditions, forums that connect users to doctors across the country, and partnerships with leading medical institutions including 7 of the 10 top U.S. hospitals, MedHelp provides unparalleled access to information and advice tailored to consumers’ personal health needs. MedHelp's suite of 50 online health tools, award-winning mobile apps, and seamless integration with numerous health devices create a robust destination for consumers to engage with and track their health. By closely connecting experts, support communities, and health tools, MedHelp empowers millions of people to be their healthiest each and every day. For more information, visit http://www.medhelp.org.

About the Missouri State Medical Association (MSMA)
The Missouri State Medical Association (MSMA) is the voice of more than 6,500 Missouri physicians who strongly support the need for organized medicine, and who work to maintain the highest medical standards and ethics, and ensure Missourians’ access to quality health care. MSMA’s mission is to serve its members through promotion of the science and art of medicine, protection of the health of the public and betterment of the medical profession in Missouri. Learn more about MSMA.

About Missouri Medicine
Missouri Medicine, owned and published by the Missouri State Medical Association, is a peer-reviewed, award-winning medical journal that has been in publication since 1904. Missouri Medicine is published six times a year and is indexed by Medline, the National Library of Medicine and PubMed Central.

Media contacts:

MedHelp
Marta Debski
marta(dot)debski(at)medhelp(dot)org
415-882-4600

Katherine Solem
katherine(dot)solem(at)medhelp(dot)org
415-882-4600

MSMA
Lizabeth Fleenor
Lfleenor(at)msma(dot)org
573-636-5151

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Marta Debski
MedHelp
(415) 882-4600
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Lizabeth Fleenor
MSMA
(573) 636-5151
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