updating our brand and building a user friendly website are just the first steps in creating conversations with end users.
(PRWEB) November 19, 2011
While many companies have had websites since the first eCommerce boom in the early part of the millennium, not all of them have decided to update their brands. With new technology comes new trends, and capitalizing on those technologies and trends is the best way to spread the word about a business. This, in turn, will increase sales and allow for a business to continue to expand.
With this in mind, BTI has decided to embark upon a major rebranding effort in order to engage more directly with end consumers who use their products while strengthening their current relationships with their business-to-business partners. BTI, a manufacturer of after-market computer replacement parts, wants to reach a larger audience with their new, updated website.
The decision to re-launch their website was spurred by a desire to make it easier for end users to find and shop for the products manufactured by BTI.
Jeff Messer, director of eBusiness and Marketing for BTI, has said of the effort, “updating our brand and building a user friendly website are just the first steps in creating conversations with end users.”
BTI wanted a more relaxed, approachable website in order to make users feel comfortable with the products. They also wanted to make the website easier for their current business-to-business partners to use. Check out the new website at http://www.gobti.com/.
BTI has been in business since 1993, manufacturing the highest quality after-market electronic replacement parts. BTI gets it—users are, at times, hesitant to purchase after-market products. That’s why BTI have dedicated themselves to one goal: True to the Original. Because of a comprehensive research and development team in their Industry, CA headquarters where every power accessory is carefully reverse engineered, they are able to create products just as good as, if not better than, the original. It is this level of attention to detail that has allowed them to manufacture the best products they can.
Original content created by Madwire Media http://www.madwirewebdesign.com/