Five Advantages of Great Systems in a Landscape Company

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Mike Rorie, former President of GroundMasters and CEO of GIS Dynamics, parent company to Go, offers five advantages of a systems-driven landscape company. These advantages will help companies reduce costs, increase profits and grow like never before.

Mike Rorie

Owners need to conduct an 80/20 audit. They must identify the 20% of their business that is causing 80% of the problems.

The ability for landscape companies to grow and thrive, especially in a tough economy, is directly related to five critical business advantages gained by their effective use of systems that they build or buy according to Go iLawn.

These five business advantages are: operational control, leverage of time and capital, employee performance, corporate protection, and scalability. Systems are the only sustainable way of achieving these critical business advantages.

Advantage One: Control. Owners preemptively solve problems and implement change when systems are applied. A great information system will provide a ‘dashboard’ view of accurate, real-time data. Owners can then stop guessing and start knowing the right things to do to achieve their goals.

Advantage Two: Reduced time investment and capital costs. Processes are streamlined, problems are avoided, and a business becomes efficient when systems are carried out. This allows business owners to become proactive instead of reactive. The key to this advantage is that information systems should not be complicated or hard to use. They should also be integrated in one place, so it is easy to see the big picture and then drill down into details.

“Systems are a benefit to any organization because they work for you 24/7, 365 days a year," said Rorie. “Although they require some cost to implement and maintain, they are inexpensive given the hours and value of having a person complete something manually.”

Advantage Three: High Performers. Systems transform average employees into high performers. Systems break procedures down into step-by-step instructions allowing employees to achieve predictable and measurable results. Owners will enjoy increased productivity, reduced turnover and higher quality people seeking positions at their company when systems are put in place to offer employees guidelines, deadlines and rewards.

“Systems-driven companies not only increase productivity, they increase employee satisfaction,” Rorie said. “Systems allow your staff to get to the important needs of the business versus the routine and non-variable tasks, which in turn allows them to play a more integral role.”

Advantage Four: Protection. Not only do great systems prevent a disproportionate reliance on people, but they increase company stability. A systemized work process allows a new employee to quickly adapt and effectively fill the gaps; therefore if an employee leaves, they don’t take a piece of the company with them.

Advantage Five: Scalability. Great systems create equity acquisition interest in a company. Companies looking to purchase contracting businesses pay a premium for the predictability, replication and scalability advantages that a systems-driven business provides.

Determining where to start building systems is the first step. In order to do this, owners must know what the root of the problem is. To discover the root, Rorie suggests conducting an audit.

“Owners need to conduct an 80/20 audit. They must identify the 20% of their business that is causing 80% of the problems,” Rorie said. “Once they do this, it will be easy to prioritize where a system will be effective.”

To download an 80/20 systems audit worksheet, visit .

GIS Dynamics, parent company to Go, offers property measurement and proposal building Software as a Service to contractors. They are based out of Cincinnati, Ohio.


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Chris Ascolese
Go iLawn
800-270-6782 713
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Alle Rorie
Go iLawn
800-270-6782 707
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