Adtech Start Up, Blab, is building on the Facebook Ads API

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Blab is inventing a whole new way to advertise in the social space.

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“Now it’s all about predicting tomorrow’s conversation and tailoring advertising in real-time to drive a whole new level of engagement.”

Blab is inventing a whole new way to advertise in the social space. Traditional advertising invades the social space with product claims and brand slogans. It’s not surprising that people click on ads in the social space half as often as they do on websites.

Blab flips the traditional ad format on its head and leads with what people are talking about. Blab predicts trending conversations by target audience across Twitter, Facebook, blogs and forums; auto generates and targets relevant ads before the trend peaks.

Blab is launching an automated ad creation and targeting platform to level the playing field for small medium businesses – giving them a cost-efficient way to run effective advertising on Facebook. Blab delivers 3X leads with custom-built contextual advertising and media placement requiring zero time investment from the small medium business.

Blab announced today that it has become a part of the Facebook Marketing API Program. Access to the Ads API is a significant pivot point as it allows Blab to further drive the power of relevancy as Facebook innovates advertising solutions.

“We have seen a dramatic shift in the power of data moving from key word search to natural language intelligence allowing us to unearth what the influencers in a category are talking about,” says Randy Browning, Cofounder and CEO, Blab. “Now it’s all about predicting tomorrow’s conversation and tailoring advertising in real-time to drive a whole new level of engagement.”

Browning says that Blab’s key difference is to think in passion categories and influencers. “Our hardest job was to build a self-learning engine that evolves the knowledge base on an hourly basis while being driven from the category perspective and not ours or our client’s.”

“If you haven’t thought of using Facebook as a customer acquisition channel, Blab makes it easier for you to start and will drive more leads than you’re currently getting in any other channel” says Malcolm MacGregor, Cofounder and CCO, Blab. “Blab’s relevancy ad solution helps businesses across the entire ad spectrum, from driving qualified awareness at a CPM of tens of cents to converting engagement at a rate of 20-40 percent.”

“Blab is just getting started”, MacGregor says, “we are currently working with 20 beta clients ranging from CPG companies like Johnsonville to car dealerships like Park Place Motors to sports companies like Lib Tech and GNU snowboards.”

About Blab
Blab is a SaaS web service that triples Facebook ad performance. Companies across North America are building their Facebook brand footprint and acquiring advocates through Blab’s Relevancy Engine that contextualizes ad creation and targeting in real-time. Check us out at http://www.blabbings.com.

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Malcolm MacGregor
Blab
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