Gene Juarez Salons & Spas Partners with Hey,

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Gene Juarez partners with local advertising agency, Hey,

“It became time to find the right partners to innovate our creative around the Gene Juarez experience and bring it to life in the various media outlets,” said Janet Denyer, CEO of Gene Juarez.

Gene Juarez Salons & Spas (GJ) has selected Seattle-based (ad) agency, Hey, as its agency of record as it seeks to bolster its roster of creative partners for anticipated growth in 2012! Gene Juarez has traditionally developed all creative and campaign work in-house. However, seeking to hone messaging with a compelling and multi-dimensional campaign focused on the GJ point of difference of experience and expertise, the company decided it was time to bring on the right partner to navigate the ever-changing creative and media landscape. After conducting a review of Seattle-based shops, Hey, was chosen.

Hey, is a relatively new shop, based in Seattle, and founded by two former DDB executives, Chris Lloyd and Eric Gutierrez. Hey, describes itself as “an (ad) agency focused on innovative new media and creative non-traditional approaches that work in tandem with more traditional advertising forms such as print and broadcast.”

Gene Juarez is the region’s authority on beauty, hair and spa and has enjoyed continued expansion throughout its 40 year history. “It became time to find the right partners to innovate our creative around the Gene Juarez experience and bring it to life in the various media outlets,” said Janet Denyer, CEO of Gene Juarez. “ We are excited to work with Hey, as they bring great experience and credibility to this effort!” In May of this year, Gene Juarez also partnered with PR firm, The Keller Group for public relations counsel. The 2 agencies will collaborate on the GJ brand.
Eric Gutierrez, Partner and Creative Director for Hey, said, “Gene Juarez is arguably the authority on beauty in the region, an engaged and generous member of the NW community, and a beloved brand. We look forward to working with those assets to connect Gene Juarez to guests in innovative and meaningful ways.”

About Gene Juarez
Since 1971 Gene Juarez Salons & Spas has been the definitive authority on hair, beauty and wellness in the Pacific Northwest. The company’s extensive training program and attentive guest service have earned the salon numerous honors including “Best Hair Salon in Seattle” by Allure readers, “Seattle's Best Hair Salon” by Seattle magazine readers, “Best Bridal Hair and Makeup” from Seattle Bride magazine, Modern Salon magazine’s “Salon of the Year,” King 5 TV’s “Best Hair Salon & Spa Escape,” and InStyle magazine’s “Top Spas in the United States.” To learn more about Gene Juarez Salons & Spas, visit one of the company’s ten locations, including downtown Seattle, University Village, Bellevue, Alderwood, Tacoma, Southcenter, Redmond, Northgate, South Hill and Kitsap. Gene Juarez also operates the Gene Juarez Academy at two locations and the Advanced Training Salon. http://www.genejuarez.com. Gene Juarez also markets branded haircare collection, identity¹ in its own salons and in salon distribution nationally. For more information on identity¹, visit http://www.identity1.com.

If you’d like more information about this topic, or to schedule an interview, please contact Lee Keller at The Keller Group by phone at 425.898.2700 or by email at lee@thekellergroup.com. Fan Gene Juarez on Facebook and follow on Twitter.

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Lee Keller
The Keller Group
(425) 898-2700
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