An Italian Treat from charlieuniformtango

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charlieuniformtango worked with The Richards Group on the new :60 spot for Fiat, entitled “Seduction,” introducing the new Fiat 500 Abarth. The Abarth is the new high performance version of the recently introduced Fiat 500.

charlieuniformtango worked with The Richards Group on the new :60 spot for Fiat, entitled “Seduction,” introducing the new Fiat 500 Abarth.
The Abarth is the new high performance version of the recently introduced Fiat 500.

A young man walking down the street spots a gorgeous woman adjusting her heel strap. As he’s enjoying the view, she notices, takes offense, comes over, speaking in Italian, and slaps him. Then, she begins to speak to him seductively, playfully stirring his latte with her finger. Just as he thinks he’s about to get a kiss, he closes his eyes, the girl disappears and in her place is the new Fiat 500 Abarth in exactly the same colors as the girl was wearing. The scorpion tattoo on the girl’s neck is revealed to be the Abarth’s logo. Tag line, “You’ll never forget the first time you see one.”

The spot is being shown at the 2011 Los Angeles Auto Show November 18-27, in conjunction with the Fiat 500 Abarth’s US debut.

View the spot: http://www.charlieuniformtango.com
Credits:
Agency: The Richards Group
Creatives: Lynda Hodge & David Canright
Agency Producer: Greg Gibson
Production Company: Directors Film Company
Director: Luca Maroni
charlieuniformtango:
Editor: Jack Waldrip
Executive Producer: Mary Alice Butler
Color Correction: Joey Waldrip
Online EFX: Joey Waldrip
Audio Engineer: Jake Kluge

About charlieuniformtango
charlieuniformtango, full service post-production facility specializing in creative editorial, visual effects, audio mixing, digital production, excellent client service. charlieuniformtango also operates Liberal Media Films and DigiTango, an elite talent roster and team of web gurus.

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Vicki Young

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