Everyday Actions Can Create Either Failure or Success.

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"We all have 168 hours in a week. The difference between success and failure boils down to the scientific correlation between our thoughts and actions within those 10,080 minutes.” - Why People Fail - the latest release by Siimon Reynolds.

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Author Siimon Reynolds

The idea that failure leads to success is not new, but thinking about failure and success as a predictable science, instead of an unpredictable result of effort, character, and circumstance, is.

Drinking less coffee, or thinking about an octopus can help success. Client roster can double from an outrageous and ridiculous idea like being rude? Parents, increase children’s potential for success each and every night by ensuring they don’t sleep in a room with a night-light?

While each of these assertions may seem dubious, high-performance expert and best-selling author Siimon Reynolds proves that they are demonstrable truths backed by research-based studies that Reynolds outlines in his new book Why People Fail: The 16 Obstacles to Success and How You Can Overcome Them (Jossey-Bass; $24.95; November 17, 2011).

Reynolds, a high achiever and business coach for companies including, Apple, BP, Citibank, IBM, IKEA, Sony, and Volvo, has been studying the science of failure and success as related to human behavior for more than 20 years. During this time, he has isolated 16 barriers to success, presenting them alongside research-based facts and more than 50 proven rules, exercises, and techniques for surmounting failure inside Why People Fail.

As Reynolds explains, “It is an ordered world in which we live, subject to ancient natural laws. Just as there are laws of gravity, motion, chemistry, and biology, so too are there laws of success and, inversely, definite paths to failure.”

In Why People Fail, Reynolds offers 16 guaranteed steps to success built on dedicated introspection and simple focused action, such as:

  • Devote 30 minutes each day toward mastering your industry. “Within just one year, I guarantee your coworkers will consider you an absolute expert in your field,” states Reynolds.
  • Pause for a minute and appreciate the momentous impact of the following concept: You may not be the person you think you are. Research has proven that the average person has around 60,000-70,000 thoughts a day, but the extraordinary fact is that around 70 percent of those thoughts are recycled from yesterday. We believe that we are thinking new thoughts, but in reality our think based processes are mechanical and highly conditioned to our environments and beliefs. The key is to retrain your brain.
  • Enhance your relationships, and subsequently yourself, by identifying Inner and Outer Circles of Influence. Use social media applications like Facebook, Google+, and LinkedIn to expand and strengthen personal and professional relationships.
  • Fail and persist. It’s not a secret that society is more accustomed to titles like How People Succeed. In fact, there are very few books on failure. By titling this book Why People Fail, Reynolds hopes to retrain readers to not fear failure, but to embrace it as a natural occurrence on the road to success. As Reynolds states, “A common reason people don’t persist is that they believe there is something wrong with failure. I believe differently. Failure is a normal and customary part of high achievement. If society adopted this view, people would be more likely to persist. We would be a world of supermen and superwomen. Currently, to our own detri-ment, this is not the case. More often than not, failure is viewed as a dark shadow on success. I am here to challenge and change this fear-based thinking.”

As Reynolds concludes, “The idea that failure leads to success is not new, but thinking about failure and success as a predictable science, instead of an unpredictable result of effort, character, and circumstance, is. We all have 168 hours in a week. The difference between success and failure boils down to the scientific correlation between our thoughts and actions within those 10,080 minutes.”

Media Release by Rebecca Murray Schuler PR Inc.

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