"There's no shortcut to creating beloved customers," Jeanne Bliss.
(PRWEB) November 18, 2011
What drives expansive business growth through customer word of mouth? That’s the question that best-selling author and customer experience guru Jeanne Bliss answers in her book, “I Love You More Than My Dog: Five Decisions that Drive Extreme Customer Loyalty in Good Times and Bad” now available in paperback.
Bliss is an expert on what it takes to earn customer zealots who stake their reputations on recommending the companies they love, and her book features real-world case studies on companies that are creating beloved customers on a daily basis. These companies use techniques which Bliss outlines to drive explosive growth via e-mail, blogs, Facebook and Twitter.
“There’s no shortcut to creating beloved customers. The world’s biggest marketing budget can’t make people love you. The good news is that a company can become beloved – if they are committed to the five essential decisions about how to run their business.”
Even in the current economic recession the companies Bliss details in her book who have embraced the “Five Essential Decisions” are thriving despite the downturn.
“What we see is despite the current economic implosion is that companies of every size consistently expanding their profit margin over the companies who don’t make those five essential decisions. And these five decisions translate to large and small businesses. Large companies such as Apple, IKEA, Harley-Davidson and USAA and the Container Store and smaller businesses, Nurse Next Door, CustomInk and Zanes’ Cycles all prosper. “The difference between an “everyday” company that grows by cost cutting and looking over their shoulder at the competition and a “beloved and prosperous” company is how deliberately these businesses make decisions that focus on customers and employees.” notes Bliss.
Those five essential decisions are outlined in the book in an easy to follow actionable format. Bliss has studied and worked with many beloved companies, large and small, from longtime successes like Wegmans and Harley-Davidson, to relatively new companies like Zappos and The Container Store. All of these companies employed the five essential decisions and created a beloved following.
“Beloved companies never lose sight of the people affected by everything they do. Their reward is an army of beloved customers who urge friends and colleagues to try these companies and embrace them as well,” notes Bliss.
Bliss was most recently featured on Cincom Expert Access Radio -http://radio.cincom.com/2011/09/jeanne-bliss-author-of-%E2%80%9Ci-love-you-more-than-my-dog-five-decisions-that-drive-extreme-loyalty-in-good-times-and-bad%E2%80%9D-on-expert-access-radio-podast/.
She is a regular contributing writer to SmallBiz Trends.com - http://smallbiztrends.com/author/jeanne-bliss.
The book is now available at all fine booksellers and online at Amazon and Barnes and Noble.com.
Jeanne’s site is http://www.customerbliss.com and her Twitter is @jeannebliss . She is available for interview and her book is now available for reviewer requests.
ABOUT JEANNE BLISS:
Jeanne began her career as a customer service pioneer and went on to serve as the Chief Customer Officer at Lands’ End, Coldwell Banker, Allstate, Microsoft, and Mazda. She is now the president of the consulting firm CustomerBliss, with clients including AAA, Johnson and Johnson, Costco and Symantec. Jeanne coaches executive teams, lectures around the world and is frequently quoted by major media.
For reviewer copies contact – Nettie Hartsock – The Hartsock Agency – http://www.nettiehartsock.com – Nettie(at)Nettiehartsock(dot)com.