Blue North Forms Blue North Crate, a New Digital & Advertising Division

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Specialized digital agency will help charitable organizations Do More Good

Blue North, an award-winning marketing firm specializing in personalized communications for charitable organizations, announces that Crate, an Irvine-based digital agency, has joined the company as its new Digital & Advertising division.

Blue North Crate will operate as a digital creative agency specializing in social media and mobile marketing communications and advertising exclusively for charitable organizations. The company has built a suite of products and services aimed to help organizations reach donors, build donor communities, optimize fundraising, and broadcast cause marketing messages through the social and mobile web.

Blue North Crate is headquartered in the technology hub of Irvine, California, and has been integrated with the Blue North offices in Sacramento, California, and Guelph, Ontario, Canada.

Blue North Crate is launching with a strong track record and history of delivering successful and ground-breaking projects for charitable organizations with websites, iPad apps, Facebook campaigns and more. Of note is Blue North Crate’s recent work on an iPad app, Storyline, for World Vision.

“Crate’s digital expertise is central to our future direction as a company,” says Blue North CEO Cam Shapansky. “Now our clients can tap into every kind of digital media. We’re thrilled to help them spark new supportive communities in order to Do More Good.”

Both as a stand-alone digital agency, and as an integrated division of Blue North, Blue North Crate will help clients develop and implement the latest in digital media campaigns, using social media across channels such as Facebook, Twitter, YouTube and other social networks, as well as mobile apps, .mobi websites and SMS text data acquisition and fundraising. Other services include rich media creative and advertising, content development including blogging and viral video production and propagation, and targeted advertising.

About Blue North:
Blue North is an award-winning marketing communications consultancy specializing in personalized fundraising communications for non-profit organizations. Founded in 2002, Blue North has 35 employees based in Sacramento, Irvine, and Guelph, Ontario, Canada. Blue North’s mission is to help its clients Do More Good.
bluenorthstrategies.com

Contact:
Cam Shapansky
CEO
530.204.8406
cam(at)shapansky(at)bluenorthstrategies(dot)com

Jeff Roach
Executive Creative Director, Digital & Advertising
949.637.7364
jeff(dot)roach(at)bluenorthcrate(dot)com

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Jeff Roach
jeff.roach@bluenorthcrate.com
949-637-7364
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