Lucky Brand to Participate in Cotton’s 24 Hour Runway Show Streaming Live On MTV.com

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Lucky Brand, the Southern California retailer best known for their California-inspired men’s and women’s jeans, will be featured in Cotton’s 24 Hour Runway Show streaming live on E!Online and MTV.com from Noon to Noon, November 19th and 20th. Lucky Brand will be showcased at the top of the 2nd hour at 1pm EST.

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Lucky Brand, the Southern California retailer best known for their California-inspired men’s and women’s jeans, will be featured in Cotton’s 24 Hour Runway Show streaming live on E!Online and MTV.com from Noon to Noon, November 19th and 20th.    Lucky Brand will be showcased at the top of the 2nd hour at 1pm EST.

Cotton’s 24 Hour Runway Show will fuse on-trend fashion and versatility through the combination of an innovative runway show and the unprecedented ability to showcase cotton apparel of all ranges for 24 continuous hours. The show will feature 1,440 looks (one look per minute).

“Lucky Brand is thrilled to be a part of this exciting and innovative runway show,” says Melissa Cabot, Senior Director of Marketing for Lucky Brand Jeans. “The show will feature eighteen cotton-rich looks from Lucky Brand on the runway while their trend analyst is interviewed by E! News and E!’s Fashion Police host Giuliana Rancic.”

About Lucky Brand Jeans
Lucky Brand designs and produces jeans, sportswear, knits, wovens, outerwear, T-shirts and active wear. Additional Lucky Brand licensed products include swimwear and accessories for men and women. The Lucky Brand collections are carried at better department and specialty stores, and at 177 company-owned stores nationwide.

About Cotton Incorporated
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.

Complete collection can be viewed at http://www.luckybrand.com.

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Chris Capello
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