The London Olympic Games will be a boon for industry operators and any increase in average temperatures will stimulate sales, although stable growth will be hard to achieve
London, UK (PRWEB) November 20, 2011
After enduring a challenging period, the UK Bottled Water industry is expected to fare better during next five years as the economy slowly recovers from the recession, according to IBISWorld, the United Kingdom’s largest publisher of industry research. However, a return to the favourable days of the early 2000s is unlikely, with opposition to bottled water on environmental grounds expected to continue and consumer spending to remain constrained for some time. According to IBISWorld’s report, the London Olympic Games will provide a boon to producers, while climatic conditions will have a major influence on industry performance. Industry revenue is forecast to grow by 2.8% per annum over next five years, to total £595.5 million in 2016-17.
After a period of stellar growth during the late 1990s and early 2000s, the Bottled Water industry went gone into decline in 2006-07. This was caused by unfavourable climatic conditions, a mounting community backlash against the environmental impact of bottled water and the most savage recession in the United Kingdom for half a century. All of these factors took their toll on industry revenue. IBISWorld estimates that revenue will contract by 2.5% per annum over the five years through 2011-12, despite a 2.2% increase in 2011-12. By the end of 2011-12, revenue is expected to total £517.6 million.
According to IBISWorld analyst, Naren Sivasailam, conditions are forecast to improve over 2012-13 as the economy slowly recovers from the recession. “The London Olympic Games will be a boon for industry operators and any increase in average temperatures will stimulate sales, although stable growth will be hard to achieve,” says Sivasailam. Demand for bottled water is expected to decline as consumers come to terms with rising interest rates, weaker public spending and higher taxes, while opposition to bottled water on environmental grounds is likely to resurface.
According to IBISWorld, future growth will need to be driven by savvy marketing and further innovation in products and packaging. Efforts to improve environmental image and the launch of new 'ethical' brands will be crucial to industry growth, as will better communicating the health benefits, natural sources and convenience of bottled water to consumers. IBISWorld estimates that industry revenue will increase by 2.8% per annum over the next five years, to reach £595.5 million in 2016-17.
The UK Bottled Water industry displays a medium level of concentration, with the top four producers accounting for the majority of industry revenue in 2011-12. The major players in the United Kingdom include, Highland Spring (Highland Spring, Gleneagles, Speyside Glenlivet), Nestle Waters UK (Buxton, Nestle Pure, Perrier, San Pellegrino), Princes Limited (Aqua Pura) and Eden Springs UK Ltd. Other companies include Danone Waters, the largest producer of water sold in the United Kingdom, and is responsible for leading brands Evian, Volvic, Perrier and San Pellegrino. However, the company is not included in the major players of this industry because all of its water is bottled and sourced in France and Italy.
For more information, download the full report from IBISWorld on the UK Bottled Water industry
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Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on hundreds of UK industries. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in London, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.co.uk or call 020-3008-6568.