All women deserve to love the way that they look, regardless of what the media tells them is beautiful.
Baltimore, MD (PRWEB) November 22, 2011
“All women deserve to love the way that they look, regardless of what the media tells them is beautiful,” says KC Culver, co-founder of About Curves Plus Size Lingerie. “Not to mention, it shouldn’t be an ordeal for women to shop for lingerie that makes them feel sexy in their curves.”
Since its’ establishment, About Curves Plus Size Lingerie has devoted itself to the promotion of self-acceptance and self-love. Additionally, in doing so, About Curves has been able to pride itself on its ability to provide an extremely user-friendly experience to its customers.
Most recently, About Curves Plus Size Lingerie has added a “Shop-by-Size” page to their website just in time for holiday shopping! This new page allows visitors to select any size they want to browse on the plus size lingerie online retailer’s website and the results will show them all of the lingerie available in that particular size.
In addition to their commitment to simplifying their user’s shopping experiences, About Curves Plus Size Lingerie uses real models to show off the products they have available. To customers of the online retailer, this offers a solution to a common problem: namely, those customers can be assured that what they see on their computer screen will translate to what they see in the mirror after purchase.
To increase the authentic shopping experience offered by Aboutcurves.com, the models used are size 16-22 and are working women with families and real lives. About Curves Plus Size Lingerie's plus size models are of varying body types, which gives shoppers multiple views of their products on models with different assets and body shapes. This is why About Curves shows all of its products on at least two different women.
“When a plus size woman goes online to search for lingerie and finds the industry standard plus size model, typically a size 7-9, wearing the lingerie they are hoping to buy, it can lead to them to develop negative self-esteem,” says Culver. “We strive to boost women’s self esteem and lead them to the realization that a woman can be beautiful and sensual no matter what their size may be.”
The initiative of making its customers comfortable in their own skin and appreciative of their own bodies is central to About Curves’ drive to increase the number of options available in a marketplace that has traditionally been lacking when it comes to plus sized lingerie.
The company’s founders hope that the small steps they take now will help lead to eventual widespread change of the standards which have previously led women all over the world to question their beauty.
About Curves, founded back in 2001, focuses on providing plus size lingerie for women with curves who don’t necessarily fit the “model mold”. Robin Bryan Culver and KC Culver, the founders of the online retailer, are a mother-daughter duo that aim to inspire women of all shapes and sizes to love their bodies and celebrate their curves.
The founders of About Curves feel that no woman should ever be made to wear lingerie that isn’t flattering and doesn’t meet their needs. As a result, all of the items offered by About Curves Plus Size Lingerie are created specifically for plus sized women and are inspected and approved by a team of discerning shoppers. This ensures that each piece of lingerie offered is comfortable, respectful, and made of high quality materials.