Agency Client Relationships Reflect New Economic Realities

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New feature from Sales-Fax News tracks agency client relationships in response to changing economic conditions

Sales-Fax News (SFN) announces the release of a new feature, Agency-Centric, to help ad sales people call on agency personnel, who influence the planning and buying media on more than one advertising campaign. Now, with just two or three clicks, media representatives can instantly determine client assignments at a specific agency location; determine which account or media personnel work on each account and see which agencies, type, serve a specific brand or parent.

“Economic conditions have forced massive reductions in the workplace, necessitating those who remain to fill more than one role,” states Laurence Ross, Publisher and Founder of Sales-Fax NewsTM, a 19-year old Madison Avenue publication. “As a result,” he continues, “We need to give our readers, who depend on us for contact intelligence, a means that is simply faster, when it comes to determining who influences media decisions on one or more account at any agency.”

“Consider the sheer numbers that ad sellers must sift through to target their prospects,” Ross points out. He cites the recent numbers Sales-Fax News has compiled:

“SFN annually tracks 26,280+ people who influence billions of billions of dollars spent on advertising by 8,187 brands, of which approximately 7,000 are published on any given day. Lists or databases that identify contacts by title alone are insufficient. At 1,963 agencies, for example, 9,218 people, who hold a various number of titles, engage in 20,726 agency/client relationships that influence how media is planned and bought. Among clients, 16,674 people work on 8,187 brands, and fill 49,079 roles that ultimately influence where advertising dollars are budgeted. Importantly, there is only one way to determine this unique form of contact intelligence, through interviews conducted by SFN’s experienced reporters and research staff. In summary, the 26,280 + Agency and Client people we track, in total, influence media decisions on 8,187 brands 69,805 different ways.”

SFN’s publisher concludes, “Now, it’s simply faster. Just click open the Agency-Centric tab, and enter an agency, brand or type of agency. Subscribers can even do it by territory or category to determine who they need to know at agencies they cover, “ he adds.

About SFN:

SALES-FAX NEWS is an online ad-business daily published exclusively for sellers of advertising, sponsorships or marketing services. The focus is on what representatives of the best known media need to know NOW to get their most competitive proposals to the right people before planning --- and buying --- are complete. Our staff of reporters interview decision-makers, as well as influencers, at the Brands and Agencies to determine who's in planning; who will be planning soon; or who buys special media opportunities after a campaign has launched. Subscribers are also supported by the unique Power Brands & Agencies Directories, which features key contact & planning information to help you with prospecting, and contact management. All SALES-FAX NEWS content is compiled via interviews and research by the employees of Ad-Fax Media Marketing, Inc. located at 149 Madison, Suite 801, NY, NY 10016.

For more information, contact: Ashley Gaudioso, Manager of Subscriber Relations, (212) 684-9665 x204

To learn more about SALES-FAX NEWS visit: SALES-FAX.COM

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Ashley Gaudioso
Ad-Fax Media Marketing
678-525-2718 (212) 684-9665 x204
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