MLive Media Group Launches New iPad App for Local Michigan News, Weather, Sports and More

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Powered by MLive Media Group, Developed With Advance Digital and Verve Wireless

MLive iPad app

This app puts local news content in your hands in an intuitive format, allowing users to easily access the most up-to-date local news. I foresee many more innovations ahead.

MLive Media Group has launched a new iPad app, with real-time local news, sports, entertainment, business, and opinion articles, photos and classifieds—powered by MLive Media Group’s digital and print properties in Michigan.

The MLive iPad app features content from Michigan’s leading news and information properties including MLive.com, The Grand Rapids Press, The Muskegon Chronicle, Kalamazoo Gazette, The Jackson Citizen Patriot, AnnArbor.com, The Flint Journal, The Saginaw News, The Bay City Times—and the Advance Weeklies in Grand Rapids.

The free app is available in the iTunes App Store. It was developed and launched with Advance Digital and Verve Wireless.

"The MLive iPad app is just the beginning," said Dan Gaydou, president of MLive Media Group. "This app puts local news content in your hands in an intuitive format, allowing users to easily access the most up-to-date local news. I foresee many more innovations ahead."

The app includes a bold, photo-driven home screen that automatically arranges top stories into an attractive, dynamic layout. Articles automatically adjust to portrait or landscape orientation. Article pages feature a clean look, with adjustable text size, and saving and sharing functions through Facebook, Twitter and iMessage.

Articles with multiple photos automatically generate photo galleries. Intuitive swiping gestures quickly move the reader from one page to another. A convenient pop-up “More Articles” tray shows the 20 most recent stories in a section. Articles are downloaded and stored locally in the app for fast access, even when offline.

Content on the app includes news coverage of local communities throughout Michigan, high school sports, local pro and college teams; entertainment coverage of TV, movies, music and the local arts scene; and photo galleries and obituaries. There’s also local advertising and links to classifieds listings of jobs, autos, and homes for sale and rent.

Download the MLive iPad app from the App Store here.

About MLive Media Group
MLive Media Group is an audience-first and distinctively digital media company encompassing all content, sales and marketing operations for digital and print properties in Michigan. This includes MLive.com, The Grand Rapids Press, The Muskegon Chronicle, Kalamazoo Gazette, The Jackson Citizen Patriot, AnnArbor.com, The Flint Journal, The Saginaw News, The Bay City Times and the Advance Weeklies in Grand Rapids.

About Advance Digital
Advance Digital, based in Jersey City, NJ, works collaboratively with MLive Media Group to deliver powerful and essential solutions for its communities and advertisers. In addition, Advance Digital operates 11 leading local news and information websites created in alliance with over 20 newspapers affiliated with Advance Publications Inc. The websites include al.com, cleveland.com, gulflive.com, NJ.com, NOLA.com, OregonLive.com, SILive.com, syracuse.com, MassLive.com, PennLive.com, and lehighvalleylive.com.

About Verve Wireless
Verve monetizes local mobile media. Our solutions help local media companies monetize their mobile inventory and enable advertisers to reach a valuable, premium audience where they live, work and play. Over 1000 local publishers use the Verve platform to manage their mobile advertising businesses and help make their sales teams more effective. In addition, we bring incremental revenue to our publishers through our relationships with national advertisers, who value the Verve network’s high quality local media companies, including the mobile outlets of recognized local media brands as well as newer digital-only local and hyper-local publishers. It is a brand-safe, editorially-driven, high-quality and transparent environment with market-leading targeting, creative and reporting capabilities. Only Verve has assembled such an extensive national footprint of high quality local media. Verve is located in San Diego, CA and Washington DC. For more information, visit http://www.vervewireless.com.

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Ritu Parr