Heardable Announces SocialStrawPoll.com: Quickly Compare the Popularity, Buzz and Growth of Political Candidates Across Social Media

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Battle of the Republican candidates for President in 2012 - Gingrich dominates Twitter, Romney owns Facebook, Paul rocks YouTube

Heardable, Inc. released a new microsite today called SocialStrawPoll.com (http://SocialStrawPoll.com) that benchmarks the social networking stats of the top Presidential candidates on YouTube, Twitter and Facebook. Growth, daily mentions and fan base are updated hourly. Now anyone can conduct an instant social straw poll to see who's winning the 2012 race for the white house according to each of the three main social networks.

Previously, if reporters or voters wanted to look up and compare the social media statistics of political candidates they'd have to endure a tedious, time-consuming process of looking up the candidates individually on each social network, then manually cut and paste the stats into a spreadsheet -- and that's assuming they knew all of the social handles used by each candidate. SocialStrawPoll.com simplifies this once cumbersome process -- and it's fun to use.

SocialStrawPoll.com results are non-binding, but they reflect the trending opinion of voters who follow, discuss and share information about their favorite candidates.

Sample social straw poll results as of 5pm, PST on 11/22/11:

Twitter
#1 Newt Gingrich - Followers: 1,353,342, Recent mentions: 9,818
#2 Mitt Romney - Followers: 173,644, Recent mentions: 4,516
#3 Herman Cain - Followers: 170,358, Mentions: 2,781

Facebook
#1 Mitt Romney - Likes: 1,190,581, Growth: 4.03%
#2 Ron Paul - Likes: 594,767, Growth: 7.34%
#3 Michele Bachmann - Likes: 459,172, Growth: -0.17%

YouTube
#1 Ron Paul - Views: 291,984, Subscribers: 26,838
#2 Newt Gingrich - Views: 169,237, Subscribers: 6,272
#3 Herman Cain - Views: 125,100, Subscribers: 4,424

According to Jim Kee who is a co-founder of the political website, Reasonable Views (http://ReasonableViews.com), "The front runners within each media give you an idea of the different social strategies each team is pursuing, but the laggards tell a different story. Santorum, Bachmann and Huntsman have little traction anywhere. Even Rick Perry has anemic social growth rates and bottom tier numbers. When you consider that he has some of the most compelling videos online, and they are getting very few views, you realize how stagnant his campaign is: dead stop."

While it's fun to compare candidates by ranked performance, SocialStrawPoll.com goes one step further by showcasing contextual data. For example, Mitt Romney is the most-liked Republican presidential candidate on Facebook, but has less daily mentions than competitors such as Herman Cain, Newt Gingrich and Ron Paul. Based on data, Mitt Romney has strong brand equity but weak brand advocacy. It highlights the challenge Romney’s team faces from fringe candidates with a more passionate audience.

"We saw an opportunity to create real innovation in the political space using the Heardable platform," said Jon Samsel, CEO of Heardable, Inc. "Before SocialStrawPoll.com, getting real-time snapshots of the key political races, with eye on social media performance, wasn't easy to pull together. I think we're now at this inflection point where there is a gap in the market -- there is this huge appetite for instant, actionable information and it's turning humdrum industries [like politics] on their heads. No doubt we'll be creating more discovery tools like SocialStrawPoll.com in the future."

Jim Kee adds, "The polls can tell us today that Romney, Cain and Gingrich are the top three candidates. But those numbers can be fleeting, and events like the trauma that Herman Cain is going through can dramatically alter his standing. But the social media rankings found on SocialStrawPoll.com tell a more fundamental story. Those numbers were not created overnight; they are not fleeting in the same way. The represent distinct strategies and months or years of effort, and they confirm why the top three are the top three today."

About Heardable:

SocialStrawPoll.com is owned and operated by Heardable, Inc. (http://heardable.com). Heardable makes brand monitoring easy. They are the world's first and only real-time contextual brand analytics platform that measures the brand health of business organizations across hundreds of business categories. Capturing vast amounts of digital information makes it possible to do many things that previously could not be done — such as spot business trends or unearth lost revenue opportunities. Data can be used to unlock new sources of economic value, provide fresh insights into business planning, or even hold vendors accountable. With over 14 million brands profiled and 680 unique online variables capture per brand at various points in time, Heardable's "big data" repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness and increase revenue. Heardable, Inc. is a privately held company based in Temecula, CA.

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