There is No Business Like Snow Business for GO Outdoors

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Having experienced, snow, ice and sub zero weather conditions last year, GO Outdoors customers are taking a ‘be prepared’ approach to the coming winter.

Despite the warm autumn weather throughout October and November, the UK’s biggest outdoor stores GO Outdoors are reporting a huge uplift in sales of thermal underwear, ice grips for shoes and other winter essentials ahead of the coldest months of the year.

Typically November heralds the coming of the winter frost with high winds and heavy showers, resulting in a greater demand for waterproof and windproof clothing. This year however, GO Outdoors are having to keep up with a unprecedented demand for winter goods, which historically has not come until late December when temperatures begin to drop dramatically.

“The warmer weather has certainly affected sales throughout the outdoor industry,” said Gavin Garth, GO Outdoors Ecommerce Manager. “However last year’s snowfall left many under prepared and unable to order the winter gear required for the colder months. But this year it certainly looks like people are readying themselves for the worst.”

In January the outdoor specialist saw ice grips for shoes flying out of their stores and already the demand to get products like this early on has been exceptional. Not just warm winter clothing, but practical items including snow shovels, de-icer fluid and sledges are also proving to be unseasonably popular.

“Last year many retailers had trouble shipping goods due to the heavy snowfalls,” Mr Garth explained. “It also made purchasing goods difficult for customers if they couldn’t get to a store. So in hindsight people are getting their winter coats and shovels early to make sure that they stay warm and don’t get stuck in the snow.”

One of GO Outdoors’ most popular winter accessories this month is a folding snow shovel that is designed to be kept in the car for emergencies. After so many people were forced to abandon their cars at the side of the road during January, the demand for these products has been soaring.

This week motorway signs have appeared across the country, urging motorists to ensure that their car is ready for winter. Meanwhile savvy shoppers are already taking a Scout like ‘be prepared’ attitude to a potentially snowy winter with no desire to get caught out like last year.

To meet the demand for winter products and ensure a safe Christmas for all, GO Outdoors has created an extensive range of winter essentials available both online and in store.

Just like its customers, the UK’s biggest outdoor retailer is determined not to be caught out by the weather.

For more information contact:
Brandon Egley, Online Marketing and Social Media
Tel: 0114 2921080

---GO Outdoors company information---
GO Outdoors is the UK’s largest specialist outdoor retailer, offering a wide selection of outdoor apparel and equipment to consumers who share an equalled enthusiasm for fun and adventure. Showcasing an unparalleled selection of camping, fishing, running, skiing, cycling, walking, horse riding and travelling items, GO Outdoors is the respected leader in its category and prides itself on its home-grown Sheffield heritage and ability to offer enthusiasts trusted advice and the widest range at the lowest possible price. For more detailed information visit


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Brandon Egley