Customer Analytics Drive Loyalty, not Loyalty Programs

Share Article

Loyalty 360, Macy’s and SAS to discuss how to create a center of customer intelligence excellence

News Image
“Businesses are awakening to the reality that in order to survive and thrive, customer loyalty is not merely the end phase of a customer journey; it has to be top of mind throughout the journey.”
~~ Mark Johnson, CEO, Loyalty 360

“In today’s landscape of empowered customers, dizzying technological advancements and globalization, companies have to work even harder to engage with customers - let alone maintain their loyalty,” says Mark Johnson, CEO of Loyalty 360. “Businesses are awakening to the reality that in order to survive and thrive, customer loyalty is not merely the end phase of a customer journey; it has to be top of mind throughout the journey.”

A recent report by the Temkin Group suggests that the correlation between customer experience and loyalty can affect hundreds of millions in revenue. The massive amount of data generated by customer experiences can be turned into dynamic actions by businesses that understand the power of using customer intelligence, experience, and loyalty data to succeed and thrive.

In Customer Analytics Drive Loyalty, not Loyalty Programs, a complimentary webinar that will be held on November 29 at 1 PM EST, Macy’s and SAS will discuss how they are joining forces to create a center of customer intelligence excellence that other businesses can emulate.

Powered by Loyalty 360, the webinar will examine:

  •     What are some tips for organizations that want to start using analytics and customer intelligence to drive loyalty programs and customer marketing decisions?
  •     With multiple channels to engage customers, how can organizations plan to make analytics-based decisions today that will put them on solid footing for the future?
  •     Once organizations begin collecting large amounts of data on their customers, what’s the best way for them to share that data across the rest of their business?
  •     What is the future of using analytics to maximize customer experience and loyalty, and what do the most successful practitioners look like?

Leading the webinar will be Wilson Raj, Principal Product Marketing Consultant, SAS and Paul Coleman, Ph.D., Director of Marketing Statistics, Macy’s Inc. To register or for more information, please visit Customer Analytics Drive Loyalty, not Loyalty Programs.

About Loyalty 360 – The Loyalty Marketer’s Association
Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. http://www.loyalty360.org

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Cindy Kazan
Loyalty 360
414.559.0745
Email >
Visit website