Idealo.co.uk finds Thai floods increase hard drive prices on Idealo sites by over 150%

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Recent data from the price comparison site Idealo.co.uk indicates that the recent devastating floods in Thailand have already begun to have a tremendous impact on the prices of hard disk drives throughout Europe by more than doubling in six weeks.

Idealo.co.uk Price Comparison

Hard Drive Price Increases on Idealo

Dating back to May 2011, prices for the most popular hard drives (1) remained extremely consistent, with the average lowest price (2) hovering around £44.

However, beginning in late October and peaking in early November, there has been a dramatic increase in the prices offered by online stores on Idealo's British, French, German and Italian comparison portals.

Taking Idealo.co.uk's ten best-selling hard drives as the benchmark, the lowest available price offered by ecommerce sites on these products was tracked daily and an average aggregated.

Consequently over the past month, Idealo has seen an average 151% increase in the lowest average price offered across fours of its price comparison websites.

The average price on 1st October lay at a slightly below average £43,29. By November 14th, however, the average lowest price had increased to £109,78. The greatest price velocity occured between October 18th and November 14th, when prices increased at an average rate of 5.4% per day. The most drastic price increases have appeared on Idealo's German website.

The International Data Corporation (IDC) recently reported that as of early November, half of Thailand's production capacity was directly impacted by the flooding. Thailand accounted for 40-45% of worldwide HDD production in the first half of 2011.

(1)The most popular products on Idealo.co.uk in the hard drive category on November 14th: Samsung SpinPoint F4 EcoGreen 2TB (HD204UI), Western Digital Caviar Green SATA II 2TB (WD20EARS), Samsung SpinPoint F3 1TB (HD103SJ), Western Digital Caviar Blue SATA III 500GB (WD5000AAKX), Western Digital Caviar Blue SATA III 1TB, Western Digital Caviar Black SATA III 1TB (WD1002FAEX), Western Digital Caviar Green SATA II 1TB (WD10EARS), Seagate Barracuda Green SATA III 2TB, Seagate Barracuda 7200.12 1TB (ST31000524AS), Seagate Barracuda 7200.12 1TB (ST31000528AS).
(2)The prices represent the average lowest price on the respective site (UK, DE, FR or IT) for the aforementioned ten products.
Note: The prices in the graph are country specific, i.e. DE prices represent the average lowest price from online German shops offered on Idealo's German website from October 17 to November 14th.

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Christoph Hitchen
christoph.hitchen@idealo.co.uk
0044 208 099 7250
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