Dulles, VA (PRWEB) November 21, 2011
On Dec. 1, The Industrial Designers Society of America (IDSA) will open its International Design Excellence Awards® (IDEA) 2012 program to designers, students and companies worldwide. For 32 years, IDEA has recognized design excellence in products, sustainability, interaction design, packaging, strategy, research and concepts. This year, IDSA introduces five new industry segments to IDEA: social impact design, bathroom, spas and wellness, gardens and outdoors, kitchens, and living room and bedroom. The awards program honors products that have been in distribution and available for sale between February 2010 and February 2011. For the third year, The Henry Ford in Dearborn, MI, will house the winners in its permanent collection.
“Great design makes sense and makes complex things tangible, beautiful and meaningful,” said IDEA 2012 Chair Rhys Newman, head of advanced design at Nokia. “IDEA represents a genuine recognition of quality, impact and influence of great design not just for what design is now, but for the value design will have in the future.
“The IDEA program is referred as the ‘Oscars’ of industrial design. Why? Because IDEA is not influenced by the organization that hosts them, IDSA. Leading designers in the profession judge the awards in a peer review process. It is the task of the jury to determine what the conditions for excellence are. Over the past two years that definition has been radically changing in line with design’s changing position in corporations,” said Clive Roux, CEO of IDSA. “In 2010, the jury decided that the concept of the designer’s responsibility towards the world, its people and their cultures must be a more important part of the criteria for excellence. Now for 2012 there will be a new category added to reflect the professions deepening interest and commitment to help solve some of the world’s larger systemic issues that have not been given as much attention as the incremental solutions for more mainstream mass-market products. This shift mirrors design’s shift from the position of styling in the middle of the last century to a core problem solving and value added methodology for businesses today.”
A panel of independent design experts will use the following criteria in selecting winning designs:
- Innovation: design, experience, manufacturing
- Benefit to the user: performance, comfort, safety, ease of use, usability, user interface, ergonomics, universal function and access, quality of life, affordability
- Responsibility: benefit to society, environment, culture and economy
- Benefit to the client: profitability, increased sales, brand reputation, employee morale
- Visual appeal and appropriate aesthetics
- Design research category insights: usability, emotional factors, unmet needs, testing rigor and reliability
- Design strategy category: internal factors and methods, strategic value and implementation
IDEA accepts entries in the following areas:
- Bathroom, spas and wellness
- Commercial and industrial products
- Communication tools
- Computer equipment
- Gardens and outdoors
- Home living
- Leisure and recreation
- Living room and bedroom
- Medical and scientific products
- Office and productivity
- Personal accessories
- Service design
- Social impact design
- Design strategy
- Interactive product experiences
- Packaging and graphics
- Student designs
Started in 1980, the IDEA program fosters business and public understanding about the impact of industrial design excellence on the quality of life and the economy. The Henry Ford houses IDEA winners in its permanent collection to continue to tell the story of American innovation. Curve magazine, Core 77 and Yanko Design are media sponsors for IDEA 2012.
With its roots reaching back to 1938 and founded in 1965, the Industrial Designers Society of America (IDSA) is the world’s oldest, largest, member-driven society for industrial design. IDSA represents professionals in product design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields. The society produces the renowned International Design Excellence Award® (IDEA) competition annually; hosts the International Design Conference and five regional conferences each year; and publishes Innovation, a quarterly journal on design, and designBytes, a weekly e-newsletter highlighting the latest headlines in the design world. IDSA's charitable arm, the Design Foundation, supports the dissemination of undergraduate and graduate scholarships annually to further industrial design education. The organization has more than 3,000 members in 29 professional chapters in the U.S. and internationally. For more information, visit http://www.idsa.org.