Pitney Bowes has given EmailDirect the right opportunity to streamline our enterprise solution for use by email senders of all sizes.
Sacramento, CA (PRWEB) November 22, 2011
EmailDirect (http://www.emaildirect.com) has been selected by Pitney Bowes (NYSE:PBI) to provide email marketing services to small and mid-sized businesses worldwide. Pitney Bowes selected EmailDirect, a leading email service provider, for its ability to rapidly develop and deploy pbSmart™ Connections, a hosted software solution that enables businesses to easily create, send and automate targeted email marketing campaigns.
Pitney Bowes, a provider of software, hardware and services that integrate physical and digital communications channels, is becoming increasingly more involved in helping other companies grow their business through advanced customer communications management. The company identified an opportunity to open up a new market segment by offering a subscription-based customer communications tool, pbSmart™ Connections, to businesses in multiple countries around the globe.
The Pitney Bowes team wanted to quickly deliver an email marketing solution that had the flexibility to easily adapt to customer needs and market dynamics. To achieve this goal, Pitney Bowes tapped EmailDirect’s technology and team to build its own custom application, pbSmart™ Connections.
With a long list of features, EmailDirect has provided Pitney Bowes with the flexibility to price and package its technology for small and mid-sized businesses around the world. EmailDirect’s technology provides campaign automation tools, social media integrations, advanced segmentation, granular reporting and a robust, flexible API.
Kevin Linden, CEO of EmailDirect, is excited for the partnership: “Pitney Bowes has given EmailDirect the right opportunity to streamline our enterprise solution for use by email senders of all sizes. EmailDirect offered the ideal solution for Pitney Bowes by providing a powerful, yet accessible program that can be used by a variety of clients. This partnership will expose EmailDirect’s technology to millions of businesses around the globe.”
EmailDirect is a Sacramento, California based corporation which develops enterprise email marketing services for medium to large email senders.