Lobel’s Brings Home the Bacon with Three New Cuts for the Holidays

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Free Shipping Offered on Cyber Monday to Online Customers

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Gourmet meat purveyor Lobel’s has expanded its line of specialty foods with the introduction of three new varieties of bacon, including its first-ever sliced bacon, all available nationally through the website at http://www.lobels.com. The new selections include Fruitwood Smoked Uncured Bacon, Peppered Bacon and Cottage Bacon, which brings their line of bacon offerings to five.

For the first time, Lobel’s will be offering free shipping as an online exclusive for all its gourmet meats and specialty foods on Cyber Monday, November 28. In addition, all orders placed on Cyber Monday through the website will receive a $25 house credit from Lobel’s for use on future purchases.

“When we introduced Hickory Smoked Slab Bacon a couple of years ago, it quickly became our best-selling specialty food,” noted co-owner Stanley Lobel. “With such strong interest in bacon, we wanted to offer a broader range of styles with these new varieties, and we wanted to include sliced bacon to complement our slab bacon.”

Lobel’s Fruitwood Smoked Uncured Bacon ($12.98 per 12-ounce package) comes from hand-trimmed pork bellies that are double smoked with apple and cherry woods to impart a delicately sweet, smoky flavor. Thick-sliced and shingle-packed, the farmhouse-style Fruitwood Smoked Uncured Bacon is lower in sodium than many cured bacons yet still boasts abundant flavor.

Lobel’s Peppered Bacon ($12.98 per 16-ounce package) is maple cured, rolled in cracked black Tellicherry pepper and smoked with apple wood. A thick-sliced bacon, it offers a classic contrast in flavors between a peppery bite and sweet smokiness.

Similar to Canadian bacon, Lobel’s Cottage Bacon ($11.98 per 12-ounce package) comes from the center of a marble-laced pork butt, which is then cured and smoked for an intense flavor and a unique texture among bacons. The round, thick-sliced Cottage Bacon has less fat than traditional strip bacon and richer flavor than Canadian bacon.

Lobel’s new bacons come from pigs raised in the certified humane environments of small, family farms in eastern Canada. The new bacons from Lobel’s are all-natural and free of antibiotics, preservatives and nitrites. In addition to the new bacon offerings, Lobel’s also offers Double Hickory Smoked Slab Bacon and Center-Cut Canadian Bacon.

Lobel’s is known as one of the leading purveyors of USDA Prime grade, dry-aged beef as well as the finest all-natural veal and lamb, fresh poultry, Berkshire pork and specialty products. All Lobel’s meats are shipped by overnight delivery, and Lobel’s guarantees all shipments. For free shipping on Cyber Monday, November 28, orders must be placed between 10:00 a.m. and 4:00 p.m. Eastern time (offer does not apply to Hawaii and Alaska). Cyber Monday free shipping only applies to orders through the Lobel’s website, as does the $25 house credit. Additional information can be obtained by visiting the Web site at http://www.lobels.com or calling the toll-free number at 1-877-783-4512 anytime day or night.

About Lobel’s
Lobel’s specializes in gourmet meats—the finest USDA prime, Natural Prime and American Wagyu beef, all-natural veal and lamb, fresh poultry, Berkshire pork and specialty products. Lobel’s history dates back more than 170 years, and the Lobels have cultivated a reputation as the “butchers to the stars” for the celebrity clientele that has flocked to their Madison Avenue storefront in the heart of Manhattan’s Upper Eastside. The Lobels expanded their business nationally in 2000 with an online butcher shop and mail-order service backed by the family’s legendary customer service and the promise of fresh overnight delivery of their meats. They have since been rated as the top mail-order steak purveyor by a number of prominent critics. For additional information, visit the Web site at http://www.lobels.com or call toll-free 1-877-783-4512.

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Lindsay Cumming
Folsom & Associates
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