Waltham, MA (PRWEB) November 23, 2011
PlanetShoes.com, a lifestyle retailer committed to helping people live healthier, more eco-friendly lives, is pleased to announce the addition of Moon Boot to their unique assortment of women’s winter footwear. The Moon Boot story began in 1969 with Giancarlo Zanatta, a young entrepreneur from Montebelluna, Italy who was inspired by the first moon landing and the unusual shape of the astronauts’ boots. The resulting design launched this iconic brand, which has now sold over 22 million pairs of shoes worldwide.
“We’re very excited to add Moon Boot to our selection” said Phil Meynard, President of Planet, Inc. “They’ve created a line of footwear that will take you straight from the slopes to the streets by combining the functionality needed in a winter sport shoe with a chic, contemporary design. You can’t go wrong with these boots.”
PlanetShoes.com currently carries a variety of women’s shoes from Moon Boot, including the unforgettable Rainbow style.
About Moon Boot by Tecnica
While watching the landing on the Moon, Giancarlo Zanatta, president of the Tecnica Group, was inspired by the shape and style of the boots the astronauts wore. Under the direction of Zanatta, often referred to as the ‘Father of the Moon Boot’, designers at Tecnica developed a moon-like nylon boot with polyurethane foam, materials that were new to the winter footwear market. The Moon Boot revolutionized the concept of after-ski footwear, a market traditionally known for its leather and fur, with bright colors, innovation and creativity. The original Moon Boot today is identical to the first boot developed 40 years ago and continues to be available throughout the world along with numerous style variations designed to meet the latest fashion trends. Tecnica is best known for quality, high performance driven product. Located in West Lebanon, NH, the company handles all sales and marketing efforts in the U.S. and collaborates on product development with the parent company Tecnica Spa located in Montebelluna Italy. Tecnica began producing work and mountain boots in 1960, fast becoming a world leader in footwear design and development. Visit tecnicausa.com to learn more.
PlanetShoes.com is an innovative lifestyle retailer committed to helping people live healthier, more eco-friendly lives. The first in the industry to offer a CarbonFree Plus shipping alternative, PlanetShoes.com specializes in products that blend function, style, comfort and value with eco-ethics. The company proudly offers a wide selection of shoes, bags, and other accessories from more than 160 brands. For more information, visit http://www.planetshoes.com.