(PRWEB) November 23, 2011
In her new Webinar Series on 60 second networking introductions, "Audio Logo Success Secrets," Sue Clement, Vancouver Marketing Coach, networking and referral expert, and international speaker, will share the secrets to making networking pay - fast.
Many business owners cringe when they're asked "What do you do?" Yet that would be their chance to shine and attract potential clients. Whether it's called "Elevator Speech," "60 Second Commercial," or "Audio Logo," - every word counts. Choosing just the right words can make the difference between ho-hum and jaw-dropping, between no response and instantly attracting several potential ideal clients.
Clement's "Audio Logo Success Strategies" webinar series is designed to help business owners and independent professionals come up with a head-turning answer to that "What do you do" question that will get the attention of every ideal prospect in the room.
Clement is the author of "Insider Secrets to Referral Success," the authoritative guide on developing referral relationships for business growth. She has helped thousands of small business owners and solo professionals get more clients and build their businesses.
While she's now a recognized networking and referral expert, she learned it all the hard way, which means she can truly relate to how challenging networking can be for people who are shy or otherwise reluctant to get out there.
Initially Clement avoided networking and actually preferred cold calling. However, she quickly realized that this wasn't getting her the results she needed, and so decided to master the skill. Now that she's a well known networker, she helps others learn how to be successful as well. And having a compelling audio logo is key to one’s success.
"Having the right audio logo can mean the difference between success and failure. It needs to communicate compelling must-have benefits that are targeted at the person's ideal clients," Clement said in an interview.
"And here's something that most people don't realize," Clement continued, "Since networking is a life skill and we can network everywhere it’s important to master both the conversational format, as well as the typical 1-minute "stand-up" presentation version utilized at business networking events. The informal format is especially valuable during the holiday party season."
In her webinar series, Clement will thoroughly cover both versions. There's also a worksheet as well as Q&A and coaching during the second session, where attendees can get feedback on their audio logos.
For more information and to register: http://sueclement.com/webinar