We have created our Accelerated Marketing Program over the last 15 years.
Phoenix, AZ (PRWEB) November 22, 2011
The use of auctions to buy and sell property is not a new idea, but it certainly is catching on in the luxury property market—and Supreme Auctions leads the competition in capturing the lion’s share of that market. The Scottsdale, Ariz.-based firm has consistently created a buzz around luxury homes, condos, and property across the world, and they recently masterminded the sale of a one-of-a-kind luxury home for the highest price so far this year on one acre in Paradise Valley, Ariz.
What does it take to sell a luxury property in one of the most sought-after ZIP codes in the US? When working with sellers, Supreme Auctions creates a comprehensive marketing campaign to reach buyers looking for a unique, one-of-a-kind offering. For the October 20th sale of this home, Jennie Heal, vice president of marketing, developed a global marketing campaign that garnered more than 26 million impressions, 6,573 unique website visitors, and in excess of 12,000 page views. During the course of four weekends prior to the auction itself, 300 potential buyers viewed the property, and 11 were present on the big day, securing their spot at the auction with a $150,000 deposit. Bidders arrived from across the US, including California, New York, and New Mexico, as well as some Canadians from Calgary and Alberta.
After a rousing auction at the hands of the auctioneer, a couple who flew in from New Mexico by private jet secured the winning bid for $4.345 million. The transparency of the auction process appealed to the winning bidders because they were able to see the competition and could rest assured they would not be overpaying for the property. Previously, the buyers had made two offers on homes via traditional real estate methods but found that the process was not positive. Instead, the auction method was much more conducive to the buyers’ needs, as they could see other bidders’ offers, which revealed the true market value of the property on auction day.
In addition to an elated buyer, the seller also appreciated the smooth, fast process.
“To have more than 300 people view the property and 11 bidders on auction day was very exciting to see. I had no intentions of ever selling this property traditionally and waiting two to three years to finally sell it. With property values still decreasing, carrying costs, the poor economy, and the mere aggravation of keeping my 10,000-square-foot house clean for showings…I am so glad Supreme Auctions was recommended to me. The team did a first-class job of marketing my estate. Having the property sell for the highest price on an acre all year was a bonus.”
Maverick Commins, principal at Supreme Auctions, echoed the sentiments of the seller:
“It was a pleasure working with such a wonderful and realistic seller. Having sold luxury properties both traditionally and at auction in more than 70 countries around the world, it is simply a much better way to sell for both the sellers and buyers. Our company is very selective about the properties we chose to sell. We have created our Accelerated Marketing Program over the last 15 years. There is no company in the US that has a platform like ours to sell luxury properties in this accelerated manner, many times, as with this property setting records for the highest sales. We are the Sotheby’s, Christies, and Barrett-Jackson of the real estate auction business.”
For more information about Supreme Auctions or buying or selling a luxury home at auction, visit Supreme-Auctions.com or call 866-929-2243.
About Supreme Auctions
Supreme Auctions is the premier luxury real estate auction company in the United States, providing proprietary, accelerated marketing services for affluent sellers. The firm leads the auction industry with the latest in technology, systems, and experience to make sure your real estate auction experience is an exceptional one. They have the expertise, knowledge, and experience to develop and implement targeted marketing campaigns for each unique and individual auction property.