Fashion Forward Maternity Earns Cash Award in Accelerate Michigan Innovation Competition, North America's Largest Business Plan Competition

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Fashion Forward Maternity, a new online boutique that offers designer maternity clothing for rent, was awarded $15,000 in the Accelerate Michigan Innovation Competition late last week. Nearly 300 student entries were narrowed down to 24 student team semi-finalists. On the final day of the competition, 10 student team finalists and ten company finalists competed for a share of the more than $1 million in cash and in-kind services.

Fashion Forward Maternity founder and CEO, Erin Lewis, attended the events surrounding the competition and presented the company's pitch in front of the judges and audience. She said of the event “The caliber of student and company presentations was very high. We’re honored to have been selected as an award-winning business plan and we will be able to put the cash award to use immediately to support our business. We know we have a strong business model which helps women find affordable, high quality, and fashionable solutions for their maternity wardrobe. It is encouraging to receive recognition and support from such successful business leaders who understand what it takes to make a new venture successful.”

The Accelerate Michigan Innovation Competition is an international business competition offering more than $1 million in cash awards designed to highlight Michigan as a robust and vibrant venue for innovation and business opportunity. The competition fuels innovation-based business growth by uncovering the best and brightest new business concepts from local and global entrepreneurs, exposing those opportunities to potential investment capital and fostering their growth within Michigan.

Fashion Forward Maternity is a women-owned business headquartered in Colorado. Based on the belief that all women should feel powerful, beautiful, comfortable, and stylish during pregnancy, and every day, we are an online boutique where savvy, professional women can rent high quality and designer maternity fashions at a fraction of the price of new to serve them during from pregnancy through nursing time. We then “pass it forward” by donating all gently used clothes that can no longer be rented to women’s organizations around the country.

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Sannie Sieper
Fashion Forward Maternity
303-817-1996
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