Search Engine Optimization in Atlanta, GA, Under the New Google Freshness Algorithm

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Google just released their update to their organic search algorithm nick-named the Freshness Algorithm. Business owners that have a website that is performing poorly on Google since this change might want to consult an SEO expert at Matthew Rubin Marketing Services.

Atlanta SEO Consultant Matthew Rubin

Matthew Rubin Atlanta SEO Consultant

There are many decisions made during a website redesign that can literally save a business owner Thousands of Dollars in Search Engine Optimization work.

Google recently released their new update to their organic search engine algorithm nick-named the Freshness Algorithm. This change has impacted roughly 35% of all searches on Google. It’s hard to imagine what percentage of Atlanta businesses have been affected by this change. If an Atlanta business gets a significant amount of new customers from Google and then suddenly that website gets zero visitors that can be quite disruptive according to Matthew Rubin Marketing Services one of the top Atlanta SEO Agencies.

Basically the question that many business owners in Atlanta, GA or really any major city in the U.S. are asking is what can they do about it?

If their website was designed many years ago then this might be a good time to think about a redesign. A business owner can evaluate the options for the website with an expert Atlanta SEO Consultant such as Matthew Rubin, President of Matthew Rubin Marketing Services. “There are many decisions made during a website redesign that can literally save a business owner Thousands of Dollars in Search Engine Optimization work. Too often, SEO Companies try to solve the problem of poor rankings with a brute force type of linking campaign, but what ultimately happens is that you still have a website that is fundamentally not search engine friendly. Search engine friendly website architecture, new content development, and superior linking are all necessary to outperform your competitors with Google’s new Freshness Algorithm. I think business owners are starting to discover that SEO solutions with automated linking or rigid packages from SEO Companies are no longer effective on Google,” said Matthew Rubin.

There are several different business models used by Atlanta Search Engine Optimization Consultants or Companies, but a model that is becoming popular for regional business owners is the fee per hour model used by SEO Consultants. Business owners frequently find that a fee per hour SEO model ensures they will get the best web development, onsite strategy, and high value links to promote their website on Google and Bing. If a business owner wants to get in front of their competitors on Google then they need an expert not software or a service in a third world country.

About Matthew Rubin Marketing Services:
Matthew Rubin has been involved in Web Development and Search Engine Optimization since 2007. He is a graduate of the University of San Francisco’s internet marketing master’s program. He recently attended Pubcon in Las Vegas and he is regarded as an expert in Search Engine Optimization by his clients. He can be reached at 912-786-9700 or by email at mattr1insman(at)gmail(dot)com. His website about SEO strategy is

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