Toyota Gains Auto Shopper Demand With Release Of New Camry

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Dataium's ASI™ (Auto Shopper Intensity) index shows moderate gains over September

Dataium ASI™ - October 2011

Dataium ASI™ - October 2011

Demand for Japanese auto brands have nearly recovered to pre-quake levels, which should translate into market share gains in early 2012 and depending upon how aggressive factory incentives are, these gains may be seen as early as the last quarter of 2011.

The Dataium ASI index, a leading predictive indicator of automotive sales, moved slightly higher in October. The newly redesigned Toyota Camry had the highest month over month ASI gains for an individual model. Following close behind was the Lexus GS 350 and Chevy Avalanche, while luxury models, Audi S4 and Mercedes E550, demonstrated the greatest declines.

Looking within the ASI index, the German import, Volkswagen, posted the highest increase in lead volume, up 77% from September, with Mercedes-Benz (48%), Saab (38%), Toyota (30%) and Ford (24%) rounding out the list of top 5 manufacturers. Unlike the gains exhibited last month, a few luxury brands, including Porsche and BMW, posted declines, down 33% and 25% respectively.

Interest in the Japanese import, Toyota, has almost returned to pre-quake levels. In addition to posting high gains in lead volume, they led all manufacturers by growing monthly unique visitors by 30%. "Demand for Japanese auto brands have nearly recovered to pre-quake levels, which should translate into market share gains in early 2012 and depending upon how aggressive factory incentives are, these gains may be seen as early as the last quarter of 2011," stated Jason Ezell, Dataium President. He continued, "also with the strong gains in consumer interest for the redesigned Camry, this trend may strengthen."

Eric Brown, CEO of Dataium added, "We are now seeing the sales volume increases that we predicted back in August and September. The recent upward revisions by industry forecasters reflect the auto shopper demand trends from the past several months."

Through proprietary data collection and analytics, Dataium aggregates and measures billions of auto shopper behavioral events from over 30 million active auto shoppers across a network of diverse automotive websites. Dataium not only provides data and research on auto shopper/buyer behavior nationally, but by specific makes, models, vehicle segments, and markets, as well. The national report is available for download at dataium.com/library. Dataium reports and dashboards are available on a subscription basis or may be customized to access real-time updates to measure in-market lead behavior, advertising effectiveness, digital marketing performance, and website design proficiency.

To request complete access to Dataium's ASI predictive modeling tool on future consumer demand by make, model, trim level, segment, region, and market, contact Dataium at http://www.dataium.com/contact, or call 877-896-DATA (3282).

About Dataium, LLC
Dataium is the largest aggregator of Internet automotive shopping activity. With its Cloud Intelligence™ platform, the company collects, analyzes, and indexes billions of online automotive shopping events from over 30 million active auto shoppers. The company supports cutting-edge data collection and reporting technology; VisiCogn® Collection Utility, VisiCogn® Knowledge Center, VisiCogn® INSITE, and is also known for its ASI™ index. For more information, visit http://www.dataium.com, email: info(at)dataium(dot)com, or call 877-896-DATA (3282).

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Eric Brown
Dataium
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