E-Commerce Expert Offers Tips for Safe Holiday Shopping

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As online shopping is expected to account for a record amount of holiday shopping dollars, online shopping expert Holly Robertson, of E-Biz Works, offers professional tips on safe shopping.

Recent analyses have suggested that this year’s Christmas shopping season might see as much as 36% of all holiday shopping conducted online, a number that is both up from last year’s 32% and could even set a new record. Additionally, it is projected that more shoppers then ever will purchase gifts via devices such as iPhones or iPads. In light of this, Holly Robertson, whose company E-Biz Works establishes e-commerce portals for merchants around the country, says it’s more important than ever to practice discretion and safety. “The last thing anyone wants is shopping errors or inconvenience around the holiday season,” notes Robertson, who has devised five quick tips for e-commerce ease.

“Really, it is largely a matter of using the same principles one uses in physical, real-time shopping,” says Robertson. “However, because shopping online is anonymous, some people forget to use the proper kinds of caution.”

Tip Sheet

Robertson says that, while different online shopping portals may be technically different, they all use very similar concepts and thus have the same set of rules.

1. Be cautious with your credit card: Understand that your credit card number is static, and will not change unless you have the account closed altogether.

2. Use credit, but not debit: A debit card will give an online merchant access to your bank account information, while a credit card will not.

3. Be aware of a company’s restocking policy: If you end up needing to return a product, this could potentially cost a good deal of money.

4. Find bargains: Use online bargain sites or shopping memberships to find access to the best deals.

5. Plan carefully: Coordinate your purchases and try to get as many things as possible from the same retailer, to reduce shipping costs.

Robertson notes that most online retailers are up-front about their policies and should prove accommodating to these rules. “Ultimately, they want to win business by providing the most convenient and easy shopping experience possible,” she remarks.


Holly Robertson is an e-commerce consultant at E-Biz Works, a company that helps small businesses establish online shopping portals and shopping cart systems.


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