“In the competitive business environment in which we are operating,” said Cohen, “it’s important to be aware of the latest business and market intelligence as we promote the MonaVie opportunity in markets around the world.
Salt Lake City, Utah (PRWEB) November 22, 2011
MonaVie, a leading health and wellness company and one of the most successful companies in the history of Community Commerce, is launching a new business intelligence service to support the efforts of its global distributor network.
This new feature called MonaVie Business Intelligence (MBI), which will launch on November 28, will be posted each week on MonaVie’s news website— http://www.monaviemediacenter.com —to facilitate distributor access to breaking business news related to economic, marketing and product trends and developments. The goal of MBI is to provide the timeliest information available to support MonaVie’s distributors as they market the company’s products and accompanying business opportunity to a global market.
Jeff Cohen, MonaVie’s chief marketing officer, said MBI is a product of the company’s new in-house marketing agency, MonaVie Ink Inc., and is an example of how the agency approach will support distributors’ business efforts. “In the competitive business environment in which we are operating,” said Cohen, “it’s important to be aware of the latest business and market intelligence as we promote the MonaVie opportunity in markets around the world. As one of the fastest growing nutritional/direct sales companies in history, this is one more strategy MonaVie Ink has developed to support our distributors and to help them achieve success as they build their independent MonaVie businesses.”
Cohen said that distributors can expect to see relevant and timely information on the economy, market and product trends, health and nutrition trends and data that directly relates to the direct sales industry.
The information for MBI will be researched and generated by a most credible source — MonaVie’s own director of marketing and research, Dr. Richard Kagel, an expert in analyzing trends that support a business’ strategic planning and execution. Dr. Kagel was a professor at Brigham Young University in Provo, Utah, for 26 years where he taught marketing communication research, conducted academic research, and published and presented dozens of papers. For the majority of that time, he also had his own marketing research consulting company, Kagel Research Associates, headquartered in Salt Lake City. His clients have included national brands across a wide range of industries such as Intel, Becton-Dickinson, Kellogg, Pizza Hut, Hewlett Packard, The United States Ski and Snowboarding Association (USA Olympic Teams), Blue Cross Blue Shield, Aetna, BMW, Taco Bell, Procter & Gamble, Prudential and many others.
“Our distributor leaders are excited about this latest feature and tell us this is another example of how MonaVie has maintained its success throughout the current economic downturn, and why many serious networkers are turning to MonaVie as they invest in their own independent business,” added Cohen.
MonaVie is a leading health and wellness company that produces premium products made from the rarest ingredients on earth. Using the powerful community commerce business model, MonaVie is effectively providing an opportunity to create a more meaningful life for the one billion unemployed and underemployed worldwide. Its products — which include a line of functional beverages, a healthy energy drink, and a premier weight management system — are marketed through a global network of more than one million independent distributors in 21 countries around the world. MonaVie’s success was recognized in 2009 by the Inc. 500 as the No. 1 fastest-growing private company in the Food & Beverage category. In 2005, MonaVie established The More Project, a non-profit with a mission to provide critical care and support for some of Brazil’s most overlooked and impoverished individuals and families. Learn more about MonaVie at http://www.monavie.com.